6th December 2011 | marketinglaw

Was five days long enough to claim prize?
Written Osborne Clarke on 06 Dec 2011
“The Skinny” online magazine offered a Samsung Galaxy tablet prize in a free to enter competition promoting the Edinburgh International Science Festival. The winner took 6 days to respond to…
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Was “UK’s best kitchen installation service” claim mere puff?
Written Osborne Clarke on 06 Dec 2011
Homebase thought it got an all clear from Trading Standards for an unsubstantiated “best service” claim in its kitchen installation ads, but did the Advertising Standards Authority take the same…
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US mobile industry body publishes Privacy Policy Guidelines for Mobile Apps
Written Osborne Clarke on 06 Dec 2011
Still worth a look despite their US focus, these new guidelines from the Mobile Marketing Association are intended to provide ways to give the mobile application developer with clear and…
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Sky victorious in battle against Sky box warranty vendors
Written Osborne Clarke on 06 Dec 2011
Digital Satellite Warranty Cover Ltd sent out mailings advertising extended warranty cover for Sky boxes. BSkyB were concerned that the use of the Sky brand implied the broadcaster’s endorsement. There…
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Renewables code gets OFT approval
Written Osborne Clarke on 06 Dec 2011
Four years on from completing the first stage of the tortuous OFT consumer code approval scheme and not before time with complaints mounting over allegedly misleading solar panel advertising, Renewable…
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New ISBA/IAB Guidelines on Payment for Editorial Content to promote brands within Social media
Written by Tom Harding on 06 Dec 2011
Developed in consultation with the Office of Fair Trading and the Committee of Advertising Practice, the ASA’s sister body which writes the “CAP” advertising codes, these Guidelines’ objective is to…
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New guidance on financial promotions
Written Osborne Clarke on 06 Dec 2011
Following a consultation, the Financial Services Authority has published finalised Guidance on Prominence in financial promotions. The guidance offers examples of poor and bad practice when including statutory disclosures and…
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New ad discrimination code a weapon for media buyers?
Written Osborne Clarke on 06 Dec 2011
Can a TV station vary the fee it charges for carrying advertising in the same commercial break depending on the advertiser? Not unless this is “objectively justified,” says Ofcom in…
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Last chance to catch 2011/2012 Look Back, Face Forward
Written Osborne Clarke on 06 Dec 2011
Final bookings being taken for Osborne Clarke’s 15 December 2011 marketing law forum Join us at 2pm at One London Wall for our ever popular half day marketing law forum,…
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Jaguar cricket coverage sponsorship sent to the pavilion
Written by Nick Johnson on 06 Dec 2011
Double meanings in broadcast sponsorship credits are a tried and trusted technique for communicating a sponsorship link while also alluding to the sponsor’s product. How did car manufacturer Jaguar over-step…
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ITV carpeted by Ofcom over Amanda Holden’s law firm praise
Written Osborne Clarke on 06 Dec 2011
“What have you got on at the moment?” was the question posed to Britain’s Got Talent star Amanda Holden in ITV’s “This Morning” show. Amanda truthfully answered that she had…
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Guidance from French data regulator on new cookie laws
Written Osborne Clarke on 06 Dec 2011
Following French implementation of changes to the EU Privacy and Electronic Communications Directive, CNIL, the state data privacy law enforcer, has published guidance on how to obtain the obligatory consent…
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