6th January 2012 | marketinglaw

What’s in store for marketing law in 2012?
Written Osborne Clarke on 06 Jan 2012
What will be the key marketing law events of 2012? At both “sittings” of Osborne Clarke’s thirteenth annual “Look Back, Face Forward” marketing law forum on 15 December 2011, Stephen…
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Tesco defends “from farm to store in 24 hours” claim
Written Osborne Clarke on 06 Jan 2012
National press ads proclaimed: “Tesco British Iceberg. Goes from farm to store within 24 hours. So one day it’s in the field. The next day it’s in your salad.” Sainsbury’s…
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Rooney triumphs in image management contract dispute
Written Osborne Clarke on 06 Jan 2012
Previously on marketinglaw.co.uk we have reported on the battle between footballer Wayne Rooney and his former image rights management company over whether the former was within his rights to exit…
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Right to parody copyright works moves closer
Written by Tom Harding on 06 Jan 2012
Creative ad agencies are watching closely as after various false starts, a head of steam finally seems to be building behind the introduction of a right to create pastiches without…
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Radical shake-up for EU data protection laws
Written Osborne Clarke on 06 Jan 2012
The EC data protection directive is nearly 16 years old and in dire need of reform. Brussels has been on the case for a while, but the precise nature of…
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Possible wider implications of Reggae Reggae sauce IP rights clash
Written Osborne Clarke on 06 Jan 2012
In a recent high profile court battle, Dragons’ Den victor Levi Roots defended his right to sole ownership of the recipe for his successful spicy sauce brand. But did his…
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Olympic advertising lockdown mini database
Written Osborne Clarke on 06 Jan 2012
Looking for official guidance on the various rules on mentioning the London 2012 games in advertising? Look no further as Nick Johnson has collected a set of links to the…
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Ofcom in Downton breakbumper verdict
Written by Nick Johnson on 06 Jan 2012
Aviva’s sponsorship of ITV’s successful “Downton Abbey” upstairs/downstairs drama series looked an excellent call until Ofcom received complaints that the breakbumpers buffering the commercial breaks broke the relevant content rules.…
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ICO revises guidance on new cookie laws
Written Osborne Clarke on 06 Jan 2012
Back in May 2011, the UK data protection watchdog published advice on compliance with new consent laws for users of cookies and other technologies to access or store information on…
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FMCG titans clash over tooth paste claims
Written Osborne Clarke on 06 Jan 2012
GlaxoSmithKline asked the Advertising Standards Authority to investigate the veracity of print and online ads for Colgate Palmolive’s Colgate Sensitive Pro-Relief toothpaste which included claims to be “the most effective…
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First test for US behavioural tracking controls
Written Osborne Clarke on 06 Jan 2012
As problems assail self- regulatory moves by European online ad bodies to keep stakeholders out of the courts for breaches of new cookie consent laws, the equivalent system in the…
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Brussels looks to shift more B2C dispute resolution out of court
Written Osborne Clarke on 06 Jan 2012
Advertisers and marketers should be aware that to bolster consumer confidence in buying elsewhere in the EU than their home country, the EC is looking to create new rights for…
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