7th March 2012 | marketinglaw

Olympic volunteers face Facebook ban
Written Osborne Clarke on 07 Mar 2012
Over 80,000 volunteers will be lending LOCOG a hand to make sure London 2012 is a huge success, but all the thanks they get is to be told to lay…
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New social media guidance for US pharma
Written Osborne Clarke on 07 Mar 2012
In 2011 the US pharmaceutical industry spent over $1b on on-line marketing. In social media, however, uncertainty has reigned as to what is permissible for the sector. So when the…
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Madonna and Superbowl under attack over “Girls Gone Wild”
Written Osborne Clarke on 07 Mar 2012
Following an indication that Madonna would perform a track called “Girls Gone Wild” from her new CD at half time at the 2012 Superbowl, threats of proceedings were received from…
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ICO responds to EU draft Data Protection Regulation
Written Osborne Clarke on 07 Mar 2012
As already reported on marketinglaw. Brussels is planning a radical overhaul of EU data privacy laws and has published a proposed Regulation. The UK’s data protection watchdog, the Information Commissioner’s…
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Employers claim rights in staff Twitter followers and LinkedIn contacts
Written Osborne Clarke on 07 Mar 2012
Californian Noah Kravitz is being sued by his ex employer PhoneDog after he changed the password on the Twitter account he set up at PhoneDog.. PhoneDog wants damages of $340,000,…
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EC drops action v UK over RIPA
Written Osborne Clarke on 07 Mar 2012
In 2009 the European Commission sued the UK for alleged failure to implement parts of EU privacy directives 95/46/EC and 2002/58/EC impacting interception of communications. Now Brussels has dropped the…
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Direct marketing faces postal services tax revolution
Written Osborne Clarke on 07 Mar 2012
With effect from 2 April 2012, the Royal Mail will lose its VAT exemption. It will also likely soon have direct control of its pricing strategies for the first time.…
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Did Kellogg’s Facebook-based promo break Code?
Written Osborne Clarke on 07 Mar 2012
An online game operated by Kellogg’s and targeted at young adults could only be entered via the Facebook page of Kellogg’s chocolatey cereal Krave. A complaint was made to the…
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Daily Star “Win a Campervan” competition leads to refunds
Written Osborne Clarke on 07 Mar 2012
The Gambling Commission “positively engaged” with the daily after it launched a not entirely free-to-enter mixed skill and luck prize promotion. The discussions ended with the paper refunding entrants their…
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Court of Appeal judgment in Specsavers v Asda
Written Osborne Clarke on 07 Mar 2012
The fight goes on over Asda’s optical business ads featuring nuggets such as “Be a real spec saver at Asda,” “Spec saving at Asda” and an Asda logo whose spectacles…
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Comet savings claims probed by ASA
Written Osborne Clarke on 07 Mar 2012
A TV ad for the electronics retailer included price claims such as “Save £120. £229. £349″ Higher price 6th-9th Oct. Ends 26 Oct.” The ASA received a complaint challenging these…
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BOTOX versus BOTOLIST and BOTOCYL
Written Osborne Clarke on 07 Mar 2012
Cosmetic giants L’Oreal and Helena Rubinstein respectively tried to register BOTOCYL and BOTOLIST as CTMs for cosmetic products. Perhaps not surprisingly, BOTOX brand owner Allergan challenged and following a reference…
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