4th April 2012 | marketinglaw

ZYDUS vs ZIMBUS

Written Osborne Clarke on 04 Apr 2012

When the relevant public is relatively sophisticated, just how different do two brands have to be to avoid being confusingly similar? The EU General Court considered this and other issues…
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Tom Harding joins Social Media Council

Written Osborne Clarke on 04 Apr 2012

We are delighted to announce that following recent elections, Osborne Clarke’s Tom Harding, frequent contributor to marketinglaw updates, has stepped up to join the Direct Marketing Association’s Social Media Council.…
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PhonepayPlus warns about search engine marketing

Written Osborne Clarke on 04 Apr 2012

The premium-rate line regulator has published an “Information Services Compliance Update.” Its primary target is the use of search engine marketing to drive traffic to sites offering premium rate lines…
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PhonepayPlus fines typosquatters

Written Osborne Clarke on 04 Apr 2012

Consumers who mistyped Twtter.com or dacebook.com ended up at websites with bad intentions. Premium rate lines were involved and soon, following complaints, PhonepayPlus was on the scene and wielding its…
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New Experiential Marketing Code of Conduct

Written Osborne Clarke on 04 Apr 2012

The Institute of Promotional Marketing has published “The Experiential Marketing Code of Conduct.” Backed by such as the Incorporated Society of British Advertisers, the Marketing Agencies Association and Coca Cola,…
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New energy labelling and advertising rules

Written Osborne Clarke on 04 Apr 2012

With effect from 30 March 2012 (fridges and TVs) and 20 April 2012 (dishwashers and washing machines) new energy labelling rules apply to advertising for specific “energy-related products.” The Committee…
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Marketing Online-THE legal Update

Written Osborne Clarke on 04 Apr 2012

On 14 June 2012 at One London Wall, EC2, Osborne Clarke presents a one day intensive on the key legal and regulatory issues for marketers taking digital routes to market.…
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LOCOG publishes “Brand protection-information for the betting industry”

Written by Nick Johnson on 04 Apr 2012

Just a few months to go now, but still the flow of Olympic regulations, guidelines and controls continues unabated. Now it is the turn of the betting industry, but these…
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Knowledge Base update

Written Osborne Clarke on 04 Apr 2012

FAQ, Checklist and Forms and Precedents sections suspended. With apologies, these parts of marketinglaw.co.uk are being updated and are unavailable at present. Please bear with us and stand by…
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Jackson estate in “Thriller Live” trade mark thriller

Written Osborne Clarke on 04 Apr 2012

Flying Music are behind the highly successful “Thriller Live” show, now at the West End. This is not authorised by the Jackson estate, however, who duly opposed Flying Music’s attempt…
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Groupon reaches terms with the OFT

Written Osborne Clarke on 04 Apr 2012

Following serial “complaint upheld” findings in respect of misleading offers, the Advertising Standards Authority lost patience and referred discount voucher site Groupon to the Office of Fair Trading. The parties…
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Financial Services Bill clarifies plans for financial and credit promotion rules

Written Osborne Clarke on 04 Apr 2012

The demise of the Financial Services Authority and (for consumer credit control and, or so it looks, most other purposes) the Office of Fair Trading came closer with the publication…
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All Articles from 4th April 2012

ZYDUS vs ZIMBUS

PhonepayPlus warns about search engine marketing

PhonepayPlus fines typosquatters

New Experiential Marketing Code of Conduct

New energy labelling and advertising rules

Marketing Online-THE legal Update

LOCOG publishes “Brand protection-information for the betting industry”

Knowledge Base update

Jackson estate in “Thriller Live” trade mark thriller

Groupon reaches terms with the OFT

Financial Services Bill clarifies plans for financial and credit promotion rules

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