4th May 2012 | marketinglaw

When can an ad say “As seen on TV”?
Written Osborne Clarke on 04 May 2012
In a recent decision to uphold a complaint about misleading use of “as seen on TV” in advertising, the Advertising Standards Authority has revised its interpretation of the claim and…
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Toshiba feels ICO heat after Rugby World Cup entrant data glitch
Written Osborne Clarke on 04 May 2012
Following a complaint by a competitor in a Toshiba Rugby World Cup-themed online prize promotion, the Information Commissioner’s Office investigated an apparent security breach Mark Smith reports on how an…
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Testimonial on Durham apartment website challenged
Written by Tom Harding on 04 May 2012
A website for “Moonlight Apartment”, a “luxurious” “alternative to Durham hotels,” had a “Testimonial” page with a link to TripAdvisor reviews. Below this was a review taken from TripAdvisor. “Proof…
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Smart meter data: a behavioural marketer’s dream?
Written Osborne Clarke on 04 May 2012
With a national smart meter implementation programme moving ever closer to reality, the Department for Energy & Climate Change is consulting on a proposed framework for smart metering data access…
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Radio station seeks judicial review of “political ad” ban
Written Osborne Clarke on 04 May 2012
The Radio Advertising Clearance Centre banned an ad on “Premier Christian Radio” for a survey looking into marginalisation of Christians in the workplace and designed to “help make a fairer…
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OFT extracts undertakings from affiliate marketer MoreNiche
Written Osborne Clarke on 04 May 2012
“The renowned MoreNiche Affiliate Marketing programme is a collection of Health, Beauty and Weight-loss affiliate programs that each offer high commission…” says the MoreNiche website, but the Office of Fair…
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Marketing Online -THE legal Update
Written Osborne Clarke on 04 May 2012
There are still places left at this one day intensive at One London Wall, EC2 on 14 June 2012 presented by Osborne Clarke and in-house lawyer training specialists C&I. Cookies…
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London 2012 for non-sponsors
Written Osborne Clarke on 04 May 2012
Advertising restrictions around the 2012 Olympic Games put senior staff of non-sponsoring brands at risk of criminal prosecution if they get ads wrong. With all the action just weeks…
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Highlights from ICO cookie law guidance
Written Osborne Clarke on 04 May 2012
At a packed Direct Marketing Association “Breakfast Briefing” to mark 25 days to get compliant with new cookie laws due to be fully enforced from 26 May 2012, Osborne Clarke’s…
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Financial promotions – new laws and control systems loom
Written Osborne Clarke on 04 May 2012
It’s been a long time coming and much-trailered, but now the UK Government’s new Financial Services Bill has finally materialised. Apart from the end of the Financial Services Authority, what…
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Direct Marketing Association/Data Guidance cookie law survey
Written Osborne Clarke on 04 May 2012
The DMA, Europe’s largest trade body for the marketing industry, and Data Guidance are surveying attitudes and approaches to compliance with soon-to-be-fully-enforced new cookie laws. Complete the questionnaire by…
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Digital quango underlines dangers of “implied” cookie consent
Written Osborne Clarke on 04 May 2012
With full enforcement of new cookie consent laws due from 26 May 2012, the “Government Digital Service” has issued guidance for UK public bodies on how to get compliant. Stephen…
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