6th July 2012 | marketinglaw

Virtual land grabs kicks off in expansion of generic top-level domain regime
Written Osborne Clarke on 06 Jul 2012
Nearly a year on from ICANN’s announcement that the current 22 top level domain names (what comes after the last dot) were to be increased dramatically, the first 1,930 applications,…
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UK Govt consults on child performance law reform
Written Osborne Clarke on 06 Jul 2012
Existing laws regulating the use of child performers in for instance, advertising, date back to 1968 and have been consistently criticised as over-bureaucratic. Now at last, the Department for Education…
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Spreadex/Cochrane case reveals online contract risks
Written Osborne Clarke on 06 Jul 2012
After Mr Cochrane set up a spread betting account, his girlfriend’s 5 year old son accessed it and placed a losing bet. In ensuing litigation, Mr Cochrane argued there was…
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Prospectus regulations tightened
Written Osborne Clarke on 06 Jul 2012
Effective I July 2012, amendments to the EU Prospectus Directive mean a broadening of the circumstances in which issuers of securities will be obliged to produce prospectuses disclosing investment information.…
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Personal data and privacy issues of marketing intensive
Written Osborne Clarke on 06 Jul 2012
On 19 September 2012 Andrew Southam, Legal Director at leading ad agency Bartle Bogle Hegarty, heads a heavyweight podium looking at mastering the privacy challenges of Big Data marketing, behavioural…
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More footballers’ Tweets under ASA scrutiny
Written by Tom Harding on 06 Jul 2012
Yet again, Premier League players have featured in an ASA investigation into whether there was enough transparency as to the marketing purpose of a Tweet. This time Wayne Rooney and…
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M Blue’s Sony Playstation repair site misleading?
Written Osborne Clarke on 06 Jul 2012
The ASA received a complaint that a games console repair service website was misleading as to charges for work to consoles beyond economic repair. M Blue said if “self diagnosis”…
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Look Back, Face Forward 2012/13 – Save the date
Written Osborne Clarke on 06 Jul 2012
Mark your diaries for the morning of Thursday 13th December 2012, when we are delighted to report that Jason Freeman, Legal Director of the Office of Fair Trading, will be…
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Kia under Dutch ad regulator’s cosh over ad prices
Written Osborne Clarke on 06 Jul 2012
What should a quoted car price in ads include in order to ensure that it is not misleading? This question was asked in respect of ads in the Netherlands for…
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Italy sets 1 December 2012 deadline for airline price transparency
Written Osborne Clarke on 06 Jul 2012
Following enforcement action against airlines including Easyjet, Ryanair and Alitalia and fines totalling 100,000 Euros, the websites of all airlines operating in Italy must soon quote up-front prices that include…
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ICO acts on cookie consent laws
Written Osborne Clarke on 06 Jul 2012
From 26 May 2012, the Information Commissioner started full enforcement of laws requiring consent for the use of tracking cookies and similar technology to access or store information on laptops,…
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Edited highlights from ASA Annual Report for 2011
Written Osborne Clarke on 06 Jul 2012
The UK’s advertising watchdog celebrated its 50th year with an annual report featuring the “ten most complained about ads of all time,” but what nuggets lurked in the less eye-catching…
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