7th November 2012 | marketinglaw

Will Microsoft’s embedded “Do not track” solve the cookie conundrum?
Written Osborne Clarke on 07 Nov 2012
Microsoft’s announcement that its new Internet Explorer 10 web browser includes embedded “do not track” functionality has caused ripples in the online advertising ecosystem. But will it be the silver…
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Was advertiser’s MD personally liable for non-compliant ads?
Written Osborne Clarke on 07 Nov 2012
Kingston-upon-Hull City Council prosecuted Motor Depot Ltd and its managing director Philip Wilkinson for car ads allegedly breaking unfair commercial practices and consumer credit ad laws. Manana Shrimpling reports the…
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Two steps back for ad watchdog in its 50th anniversary year
Written Osborne Clarke on 07 Nov 2012
In quick succession, the processes of the Advertising Standards Authority have recently undergone scrutiny and been found wanting, as Mark Smith reports after investigating the cases of UK2 Telecom Ltd…
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Prize claim costs an aggressive practice, say EU appeal judges
Written by Nick Johnson on 07 Nov 2012
In a landmark judgment the Court of Justice of the European Union has held that requiring prize draw or competition winners to incur any cost in order to claim a…
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PhonepayPlus hands out record fine
Written Osborne Clarke on 07 Nov 2012
Premium rate line entry competitions were the subject of recent investigations by PhonepayPlus which in one case led to a record fine of £800,000. Rosanna Foster reports on the cases…
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OFT survey reveals top retailer non-compliance
Written Osborne Clarke on 07 Nov 2012
A sweep by the Office of Fair Trading of 156 websites checking their compliance with distance sales regulations and other ecommerce laws led to 62 of the sites receiving letters…
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European data protection revolution-action points for US businesses
Written Osborne Clarke on 07 Nov 2012
In an audacious move, the draft Data Protection Regulation proposes that businesses in the US and elsewhere in the world outside the EU will have to comply with EU data…
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European ad lawyers comment on Purely Creative verdict
Written Osborne Clarke on 07 Nov 2012
Elsewhere in this update, we report on the key CJEU verdict in the case of Office of Fair Trading vs Purely Creative Ltd & Ors. What will be the likely…
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EPC updates Mobile Payments White Paper
Written Osborne Clarke on 07 Nov 2012
Following a public consultation, the European Payments Council has published a new edition of its Mobile Payments White Paper, including various realistic and illustrative scenarios for the use of mobile…
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Did social platforms’ age gates save “Hitman Absolution” ads?
Written Osborne Clarke on 07 Nov 2012
Advertiser Square Enix was brought before the Advertising Standards Authority over allegedly offensive and distressing computer game ads on Facebook and Twitter. Did effectively placing the ads behind the social…
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Did qualifiers neutralise garden mis-claim?
Written Osborne Clarke on 07 Nov 2012
Norfolk County Trading Standards prosecuted estate agents Charles and Julie Bycroft under the Property Misdescriptions Act 1991 over property particulars describing a 0.4 acre garden as “approximately 0.75 acre sts.”…
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Czech Republic in the dock over “Butter Spread” green light
Written Osborne Clarke on 07 Nov 2012
Under EU Council Regulation 1234/2007 “butter” cannot be used in respect of a product with over 16% water content. So the permitted marketing of “Butter Spread” in the Czech Republic…
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Claire Bowles
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Gregory Barton
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Jennifer Richardson
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