6th December 2012 | marketinglaw

Pepsico promotion under the ASA cosh
Written Osborne Clarke on 06 Dec 2012
Pepsico promotion under the ASA cosh A family submitted thousands of entries into a “Win £500 every hour” promotion, using numerous, slightly different email addresses. They won many times, but…
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OFT consults on Guidance on compliant flight and holiday ads/sales
Written Osborne Clarke on 06 Dec 2012
With travel companies hailing an upsurge in 2013 holiday bookings after the UK summer from hell, new guidance is in the offing on the key requirements applicable to businesses that…
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New ASA “do not track” regime
Written Osborne Clarke on 06 Dec 2012
From 4 February 2013 all advertisers benefiting from so called “third party cookies” used for online behavioural advertising, and the third parties themselves, will be bound by new rules that…
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MoJ pronounces on draft EU data reforms
Written Osborne Clarke on 06 Dec 2012
After consulting with stakeholders including the Direct Marketing Association, who levelled extensive criticisms at the draft Data Protection Regulation, the Ministry of Justice has published its views. “Nice try but…
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Messages for cross border marketers in Ecommerce report
Written Osborne Clarke on 06 Dec 2012
A recent report by ECC-Net highlighted the main problems that consumers face when engaging in cross-border transactions online. The report is especially relevant for traders aiming to build greater consumer…
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Key points for US businesses in draft Data Protection Regulation
Written Osborne Clarke on 06 Dec 2012
It is proposed that businesses in the US or elsewhere outside the EEA will have to comply with EU data privacy laws if they either offer goods or services to…
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ICO publishes Anonymisation Code of Practice
Written Osborne Clarke on 06 Dec 2012
The Information Commissioner’s Office has now published the final version of its ground-breaking Anonymisation Code of Practice. Sue Gold analyses and identifies the key points for marketers. Topic: Privacy…
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ICO imposes £440,000 fines on mobile spammers
Written Osborne Clarke on 06 Dec 2012
Nine years on from the introduction of anti-spamming laws, the UK’s data protection watchdog has finally pushed the boat out and hit PPI claim marketers with huge fines. And they…
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Did viewer Tweets in ad spot mislead?
Written by Tom Harding on 06 Dec 2012
Ads for the movie Prometheus during an episode of Homeland on Channel 4 asked for, and then broadcast tweets by viewers about the Prometheus clip that had just been aired.…
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Did assignment of rights “arising from the performance of the services” work?
Written Osborne Clarke on 06 Dec 2012
Susan Wilkinson supplied communication skills training and materials to London Strategic Health Authority. Did this wording operate to transfer copyright in elements of the deliverables that pre-dated Ms Wilkinson’s work…
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Could Vivacity online store refuse refund on returned watch?
Written Osborne Clarke on 06 Dec 2012
Vivacity said they could because it was not received, despite the buyer producing proof of postage. Vivacity also said that as the buyer used a deals site voucher code, normal…
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Consumer Rights Bill remedy changes mooted
Written Osborne Clarke on 06 Dec 2012
In quick succession and in relation to proposed new consumer rights laws, the Office of Fair Trading responded to a BIS consultation on better consumer rights on sales and then…
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