Ofcom changes to impact many TV ads
From 1 July 2015, Ofcom is changing the regime for service number charges. This is likely to impact a significant proportion of TV ads due to altered statutory disclosures. Ben Dunham reports.
All Articles from 24th April 2015
Lower threshold for £500,000 nuisance marketing fines is go
As promised, the Coalition Government, in one of its last legislative actions, brought into force the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2015. Stephen Groom reports.
Help Direct warned by ICO over spam texts
Following a fine for non-registration with ICO as a data controller, financial services call centre Help Direct UK were warned by ICO over numerous spam texts offering reviews of recipients’ pension arrangements. Barney Sich reports on ICO’s action.
Groceries Code gets teeth
The Groceries Code Adjudicator (Permitted Maximum Financial Penalty) Order 2015 now allows breaches of the Code to be punished with a penalty of up to 1% of applicable turnover. What is the relevance for marketers? Chloe Deng reports.
Government publishes the new ADR Regulations
The UK parliament has published the Alternative Dispute Resolution for Consumer Disputes (Competent Authorities and Information) Regulations 2015 to promote ADR for consumers. Daisy Jones reports on the impact and changes, especially in relation to e-commerce entities.
FCA publishes social media guidance
Following consultation on a draft, the UK financial services watchdog has published the final version of its guidance on “Social media and Customer Communications.” Sadie Alo reports on the key takeaways for the financial promotions sector.
Disturbing findings of international cookie study
CAP and BCAP consult on obesity in weight loss ads
Providers of lifestyle management weight loss programmes feel it is unfair their ads can only mention obesity where participants are placed under the care of a healthcare professional. Now change is on the cards. Nick Johnson reports.
ASA upholds BT complaint over Talk Talk campaign
A press ad for Talk Talk’s “Simply Broadband” package made a “half price” offer of £1.75 a month. BT complained that the reduction was not genuine as £3.50 had not been charged for long enough. Fiona Schneider reports.
Appeal judges say the Data Protection Act is “incorrect” in historic Vidal Hall & Ors vs Google judgment
In a ground breaking judgment in a behavioural advertising case brought against Google, the Court of Appeal has potentially changed the regulatory game, and not in a good way, for online advertisers. Stephen Groom reports.
Amazon Prime free trial offer probed by ASA
A mailing to Amazon account holders offered a 30 DAY FREE TRIAL of its Prime service. Small text in a covering letter said “Paid subscription starts automatically after free trial unless cancelled”. Was this clear enough? George Garrard reports.
