A Magnum icecream competition run jointly with Asos across social media platforms and selected websites offered a “Henry Holland dress worth £5000” to 25 lucky winners. Two disappointed winners complained. Fiona Schneider reports the lessons.
The Network Advertising Initiative self-regulatory Code of Conduct pioneered the concept of giving web users notice and choice regarding online behavioural advertising. Now it has produced guidance for use of non-cookie technologies for the same purpose. Nick Johnson investigates.
Did online advertising finally overtake TV in the complaint stakes? Was “leisure” the most complained about sector again? How many ASA decisions were successfully appealed? What are the ad super-regulator’s goals for 2015? Thomas Spanyol reports.
Leo Burnett ad “FIAT 500 Cult Yacht” won awards at Cannes 2014. Former employee Riccardo Pagani sued the agency, claiming a credit on the ad due to it being originally his idea. Riccardo Gaiani of Osborne Clarke Milan reports.
Was a record penalty on the cards? More intriguingly, would the enforcement notification provide any insights into Ofcom’s impending consultation report on persistent misuse of electronic communication networks and services? Tom McGinn reports.
Following a spate of adverse ASA adjudications in the space, the Committee of Advertising Practice, author of the CAP Code, has released new guidance summarising the main pitfalls of using testimonials and endorsements in ads. Ben Dunham reports.
Is the distribution right in the Copyright Directive breached by the mere advertising of an infringing item or must a sale be made? Varuni Paranavitane reports on Dimensione Direct Sales Srl v Knoll International SpA.
Updated editorial guidelines published by the American Society of Magazine Editors for its editors and publishers include tips for taking advantage of the new “native advertising” trend and maintaining transparency. Daisy Jones reports.
Following frequent train driver strikes, SIXT published two provocative campaigns featuring the drivers’ union leader Claus Weselsky. Could this be done without Claus’s consent? Dr Stephan Bahner of Osborne Clarke Cologne reports.
Periscope allows smartphone users to set up a livestream with a buffer time of just two seconds. This has enormous potential for advertisers, but as ever, there are risks for the unwary. Chloe Deng shares a few tips.
In 2014 the Information Commissioner’s Office published a paper on big data and data protection. What insights can be derived from the feedback it received and what are ICO’s plans for big data and privacy in 2015? Georgina Graham reports.