The Tobacco and Related Products Regulations 2016 are due to come into force on 20 May 2016. They will implement Directive 2014/40/EU and have a dramatic impact on e-cigarette advertising in the UK. Jude King reports.
ICO publishes WiFi location analytics guidance Following concerns about transparency, the UK data regulator has issued recommendations for WiFi network operators to follow to ensure the compliant collection and use of personal data from mobile device users. Eleanor Locke reports
Argos claimed a hairstraightener “was £64.99 [now] £32.49 half price”. Victoria Plum offered a basin unit for “£199 was £299 you save £100.” The ASA ignored the official Pricing Practices Guide when adjudicating on both claims. Chloe Dumoulin-Richet reports.
EU-US Privacy Shield latest US and EU authorities have taken the wraps off the small print of the framework being lined up to replace “Safe Harbor”. Will it be much more onerous for US personal data importers? Stephen Groom reports.
ECJ limits Daimler AG’s trade mark rights against Budapest dealer Egyud Garage became a former authorised Mercedes Benz dealer. Egyud took steps to stop unauthorised online ads that continued to claim this. Daimler wasn’t satisfied and sued. How far was Egyud obliged to go? Stephen Groom reports.
Prodial After receiving over 1000 complaints of automated recorded message calls promoting payment protection insurance claims and an investigation revealing a “staggering” 46 million non-compliant calls, the Information Commissioner’s Office has imposed a record fine. Thomas Spanyol reports
ASA updates its complainants’ evidence procedure The ASA wants to stop those who complain about ads being cagey about evidence in support of their challenge being passed to the defending advertiser. But it can be withheld until after the advertiser’s first response. Daisy Jones reports.
What is a data protection officer and do I need one? Now EU data protection reforms are almost finalised, it is clear that many UK organisations will have to appoint data protection officers. Based on the German experience, where DPOs have been compulsory for years, Tobias Rothkegel of Osborne Clarke Hamburg reports.
US media buying transparency spat between advertiser and agency trade bodies. First the ANA threatened an investigation into whether US media agencies were using media rebates. Then agency body the AAAA unilaterally published a set of “Transparency Principles.” Then the ANA issued a “Statement of dissatisfaction”. Nick Johnson reports.
Competition and Markets Authority alleges online resale price maintenance The CMA has issued statements of objections to unrelated bathroom fittings and commercial refrigeration parts suppliers. It alleges that each illegally imposed a minimum advertised price for online sales. Barney Sich reports.