New tips from CAP on user generated content
If advertisers use “UGC” to promote brands or products the ASA-enforced CAP Codes will apply. What’s in and what’s out if this technique is used? Jude King reports on new guidance published by CAP.
All Articles from 18th May 2016
“Smart mirrors” and marketing: privacy concerns
As marketers are alerted to the exciting possibilities of cutting edge “hidden display technology,” Georgina Graham sounds a data protection warning.
Pitiful penalty for £3000 a month offer for accident victim data
Unbeknownst to insurer LV, ex-employee David Barlow Lewis offered to pay an existing employee for personal data sets for use as marketing leads. Eleanor Locke reports on the subsequent Bournemouth Magistrates verdict.
Ofcom probes “Cab My Ride” and “MYX Fusions Moscato” references
Did channels “That’s Solent” (local TV) and “Flava” (music) breach “undue prominence” rules for brand references in editorial? Barney Sich reports on Ofcom’s investigations and the outcomes.
