If advertisers use “UGC” to promote brands or products the ASA-enforced CAP Codes will apply. What’s in and what’s out if this technique is used? Jude King reports on new guidance published by CAP.
As marketers are alerted to the exciting possibilities of cutting edge “hidden display technology,” Georgina Graham sounds a data protection warning.
Unbeknownst to insurer LV, ex-employee David Barlow Lewis offered to pay an existing employee for personal data sets for use as marketing leads. Eleanor Locke reports on the subsequent Bournemouth Magistrates verdict.
Did channels “That’s Solent” (local TV) and “Flava” (music) breach “undue prominence” rules for brand references in editorial? Barney Sich reports on Ofcom’s investigations and the outcomes.