European Court rules website and app operators must treat dynamic IP addresses as personal data
The ECJ; judgement in Breyer clarifies how dynamic IP addresses must be treated. What does this mean for the adtech sector? Nick Johnson reports.
All Articles from 31st October 2016
Competitor awarded damages for misleading medicinal claim
When a food supplement company challenged a competitor’s product name as a misleading medicine claim, was it also able to claim damages through Italian courts? Marialaura Boni reports.
New French regulation adds disclosure requirements for online ratings
France toughens its game and imposes new disclosure obligations on consumer review websites regarding the verification of online reviews. Chloe Dumoulin-Richet reports.
Affiliate network held liable for deceptive ad content
How U.S. CPA affiliate networks can be liable in relation to actions of third-party marketers. Stefania Grosso reports.
German Media Authorities issue updated FAQs on advertising in social media
New revised guidance on Germany labeling requirements for ad content deal specifically with social media issues. Jan Hellenbrand reports.
Ticket reseller facing legal action for offering unreleased tickets
Face value? Seat number? The CMA investigates secondary ticket websites for compliance with the law while one of the websites faces potential legal action. Chloe Deng reports.
Purplebricks saving claim banned for substantiation failings
The ASA clears the online estate agent’s “You could save thousands” claim, but not their “£4,158 average customer saving”. Ben Poole investigates why.
Online influencer called out for Alpro “#ad” omission
In a recent ruling against Alpro UK and TV presenter AJ Odudu, the ASA showed how it distinguishes marketing communications from editorial content and shed further light on the ‘identifier’ requirements. Jude King reports.
Cost-neutral not free, says ASA
Was an advert promising businesses an upgrade of “free” low-energy LEDs genuine, or in the same mythical category as a “free lunch”? Thomas Spanyol reports the ASA’s view.
Coral comes under fire from the ASA for misleading ads
What lessons can be learned from a string of rulings against the gambling operator for its targeted promotions and time-limited offers? Jamie Heatly reports.
ASA overturns anti-fracking ad on Independent
Review It took 16 months, but the ASA’s Independent Review process finally overturned the previous ruling on Greenpeace’s anti-fracking ad. George Garrard reports.
ASA challenges Sainsbury’s use of “Participating stores only”
A consumer was unable to find a participating Sainsbury’s store to take advantage of a voucher promotion. Had Sainsbury’s adequately communicated the significant conditions for the promotion? Barney Sich reports.
