ASA action on pay-per-bid auction websites
Multiple pay-per-bid auction sites found to breach advertising regulations after ASA launched an investigation into the sector. Daisy Jones reports.
All Articles from 31st March 2017
CAP issues new guidance on envelopes
If you thought direct mail could be send in a plain envelope, think again! Ben Dunham reports.
CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
BT Introduce a Free Service to Help Block Automated Marketing Calls
How will new technology sending “nuisance” calls direct to a junk voicemail folder impact on telephone marketers? George Garrard reports.
Does the use of Google AdWords or AdSense raise the risk of trade mark infringement or passing off claims for brands?
The High Court rejected Argos’s trade mark infringement claims against Argos Systems Inc’s use of www.argos.com with Google AdSense. Anna Williams investigates the extent to which Google AdWords or AdSense can give rise to trade mark or passing off risks.
CAP issues new rule on the advertising of electronic cigarettes
On 1 February 2017, CAP announced the creation of a new rule in the CAP Code which prohibits the advertising of unlicensed, nicotine-containing electronic cigarettes in some non-broadcast media. Rachael Oakley reports.
European Commission marketing law review expected Q2 2017
The results of the European Commission’s REFIT Fitness Check are expected soon…Chloe Deng reports.
Phone-paid Services Authority helps clarify ‘service’ v ‘marketing’ messages
Do SMS messages sent to request confirmation of an order for premium rate number services constitute marketing? The Phone-paid Services Authority considered this point with the Information Commissioner’s Office. Thomas Spanyol reports the PSA guidance.
Italian court rules oral hygiene chewing gum ads misleading
The Regional Administrative Court of Lazio declared lawful the 2013 decision of the Competition Authority on the misleading nature of various chewing gum ads. Marialaura Boni and Riccardo Gaiani report.
The blurry line between a vlog and an advertisement
The Dutch Advertising Code Authority (Stichting Reclame Code or RCC) issued guidance on the applicability of advertising rules to blogs and vlogs. Jeroen Lub and Marleen Huisman report.
Transposition of EU directive leads to ban of teleshopping
Due to the latest amendment of Section 8 of the “Act on Advertising in the Field of Health” [Heilmittelwerbegesetz – HWG] teleshopping for pharmaceutical devices is now prohibited. The ban also applies to medical, dental and veterinary services. Jan Hellenbrand reports.
Is price-based comparative advertising as between shops with different formats and sizes misleading?
In Carrefour Hypermarchés SAS v ITM Alimentaire International SASU (Case C-562/15), the CJEU ruled on 8 February 2017 that a TV advertisement comparing pricing between shops of different formats and sizes may be unlawful, and even misleading, under certain circumstances. Chloé Dumoulin-Richet reports.
