24th May 2017 | marketinglaw

Marketinglaw update | May 2017

Written by Nick Johnson on 24 May 2017

Welcome to your May 2017 update from ocmarketinglaw.com, with analysis of – amongst other things – recent data privacy developments in advertising, cases on small print and comparative advertising, a case…
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ASA blogger ruling sheds light on “control” definition

Written by Nick Johnson on 24 May 2017

Who: Nomad Choice Pty Limited t/a Flat Tummy Tea, Sheikbeauty, Advertising Standards Authority (ASA) Where: UK When: 5 April 2017 Law stated as at: 22 May 2017 What happened: The…
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CAP Affiliate Marketing guidance

Written Osborne Clarke on 24 May 2017

Who: Committees of Advertising Practice (CAP) and Advertising Standards Authority (ASA) Where: UK When: 9 March 2017 Law stated as at: 23 May 2017 What happened: Over the past few…
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Use of Term “Natural” When Advertising Food / Drinks Products

Written by Katie Vickery on 24 May 2017

Who: ASA Where: UK When: March 2017 Law stated as at: 7 April 2017 What happened: A complaint was made about Appy’s use of the phrase “we ONLY make 100%…
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Comparative advertising and denigration lead to unfair competition claim

Written Osborne Clarke on 24 May 2017

The Paris Court of appeal found the company “Pin” guilty of unfair competition by taking unfair advantage of the notoriety of Coty’s fragrances and by denigrating its competitors. Who: Paris…
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The French Conseil d’Etat says ‘non’ to JC Decaux and deals the final blow to its plan for a pedestrian tracking system on advertising panels

Written by Chloe Dumoulin-Richet on 24 May 2017

Who: JC Decaux and the French Conseil d’Etat Where: Paris When: 8 February 2017 Law stated as at: May 2017 What happened: In order to thrive in an increasingly growing…
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Normalisation of sexting: Kaspersky’s ad is criticised by the ASA and the NSPCC

Written by George Garrard on 24 May 2017

Who: Kaspersky Lab UK Ltd. (“Kaspersky”) and the ASA Where: UK When: 5 April 2017 Law stated as at: 16 May 2017 What happened: The ASA upheld complaints from 70…
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The Fearless Girl who challenges the Charging Bull

Written by Marialaura Boni on 24 May 2017

Trailer: Arturo Di Modica claimed installation of the “Fearless Girl” sculpture facing his Wall Street symbol turns the Charging Bull’s intended ‘positive, optimistic’ message into a ‘threat’ Where: New York…
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CJEU rules on trader information requirements for press ad

Written by Ben Dunham on 24 May 2017

Who: Verband Sozialer Wettbewerb (“VSW”); DHL Paket (“DHL”); European Court of Justice (“ECJ”) Where: EU When: 30 March 2017 Law stated as at: 10 May 2017 What happened: The CJEU…
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Dame Janet Paraskeva publishes report on ASA

Written by Daisy Jones on 24 May 2017

Who: Rt Hon Dame Janet Paraskeva, the Advertising Standards Agency (“ASA”) Where: UK When: 7 April 2017 Law stated as at: 3 May 2017 What happened: On 7 April 2017,…
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Art29WP publishes opinion on the draft e-Privacy Regulation

Written by Peter Barratt on 24 May 2017

Who: Article 29 Working Party (Art29WP) Where: EU When: 4 April 2017 What happened: The European Commission’s draft proposal for an e-Privacy Regulation (intended to replace the outdated e-Privacy Directive)…
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10,000 views required before YouTubers can start to make ad money

Written by Jennifer Richardson on 24 May 2017

Who: Google (YouTube Partner Program) Where: Global When: 6 April 2017 What happened: The YouTube Partner Programme has introduced a new rule that they will not serve ads appearing on…
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All Articles from 24th May 2017

Marketinglaw update | May 2017

CAP Affiliate Marketing guidance

Use of Term “Natural” When Advertising Food / Drinks Products

Comparative advertising and denigration lead to unfair competition claim

The French Conseil d’Etat says ‘non’ to JC Decaux and deals the final blow to its plan for a pedestrian tracking system on advertising panels

Normalisation of sexting: Kaspersky’s ad is criticised by the ASA and the NSPCC

The Fearless Girl who challenges the Charging Bull

CJEU rules on trader information requirements for press ad

Dame Janet Paraskeva publishes report on ASA

Art29WP publishes opinion on the draft e-Privacy Regulation

10,000 views required before YouTubers can start to make ad money

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