10th December 2019 | marketinglaw

Marketinglaw Update | December 2019

Written by Jennifer Tur Johanna Klingen Lucy Price Emma Finlayson Sophie den Held Rebecca Chui John Jackson Charlotte Groom James Salisbury Chloe Deng Ben Dunham on 10 Dec 2019

Dear {First Name} Marketinglaw Update December 2019 Season’s greetings and welcome to the final edition of ocmarketinglaw.com for 2019. This month’s edition includes: changes to the sponsorship rules for Olympic athletes;…
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The ASA publishes the results of its research into paid influencer posts

Written by Ben Dunham on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 5 September 2019 Law stated as at: 4 December 2019 What happened: The ASA has published the findings of its…
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Consumers left ‘spitting feathers’ over offensive KFC ad

Written by John Jackson on 10 Dec 2019

Who: Kentucky Fried Chicken (Great Britain) Limited (KFC) and the Advertising Standards Agency (ASA) Where: United Kingdom When: 4 December 2019 Law stated as at: 4 December 2019 What happened:…
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Dutch snack bars’ “100% Sustainable” claim Deemed unsustainable

Written by Sophie den Held on 10 Dec 2019

Who: Kwalitaria Franchise Friendly Concepts (FFC Franchise B.V.) and Dutch Advertising Code Authority (SRC) Where: The Netherlands When: 4 July 2019 Law stated as at: 3 December 2019 What happened:…
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Recognition mission: children and online ads

Written by Charlotte Groom on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 24 October 2019 Law stated as at: 1 December 2019 What happened: On 24…
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Bye-Bye Panda

Written by Lucy Price on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Unisnacks Europe Ltd, owner of the Hello Panda biscuit brand Where: United Kingdom When: 6 November 2019 What happened: The ASA has found…
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FTC influencing influencers: influencer disclosure 101

Written by Jennifer Tur on 10 Dec 2019

Who: US Federal Trade Commission (FTC) Where: United States When: November 2019 What happened: The FTC has published guidance on how influencers can achieve transparency in their social media posts…
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Processing personal data: identifying a legal basis under the GDPR

Written by Johanna Klingen on 10 Dec 2019

Who: European Data Protection Board (EDPB) Where: European Union When: 8 October 2019 Law stated as at: 28 November 2019 What happened: The EDPB has stressed the importance of identifying…
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Don’t be sleigh-ed this year by non-compliant promotions

Written by Rebecca Chui on 10 Dec 2019

Who: The Advertising Standards Authority (ASA), Parsley Box Ltd, Virgin Wine Online Ltd Where: United Kingdom When: Various Law stated as at: 14 November 2019 What happened: During the run-up…
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Ambushing the podium: US Olympic Committee releases rule guidance on individual sponsorship

Written by Charlotte Groom on 10 Dec 2019

Who: International Olympic Committee (IOC), United States Olympic and Paralympic Committee (USOPC), German Cartel Office (GCO) Where: US, Germany and worldwide When: February, June and October 2019 Law stated as…
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Advertising responsibly: ASA upholds complaints against Boohoo.com and BoomBod

Written by Lucy Price Emma Finlayson on 10 Dec 2019

Who: The Advertising Standards Authority (ASA), Boohoo.com UK Ltd, BoomBod Ltd, Katie Price and Lauren Goodger Where: United Kingdom When: 16 October 2019 and 23 October 2019 What happened: The…
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ASA bans Burger King “milkshaking” tweet

Written by James Salisbury on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Burger King Where: United Kingdom When: 2 October 2019 Law stated as at: 29 October 2019 What happened: The ASA has ruled that…
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