10th December 2019 | marketinglaw

Marketinglaw Update | December 2019

Written by Jennifer Tur Lucy Price Emma Finlayson Sophie den Held Rebecca Chui Charlotte Groom Chloe Deng Ben Dunham on 10 Dec 2019

Dear {First Name} Marketinglaw Update December 2019 Season’s greetings and welcome to the final edition of ocmarketinglaw.com for 2019. This month’s edition includes: changes to the sponsorship rules for Olympic athletes;…
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The ASA publishes the results of its research into paid influencer posts

Written by Ben Dunham on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 5 September 2019 Law stated as at: 4 December 2019 What happened: The ASA has published the findings of its…
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Consumers left ‘spitting feathers’ over offensive KFC ad

Written Osborne Clarke on 10 Dec 2019

Who: Kentucky Fried Chicken (Great Britain) Limited (KFC) and the Advertising Standards Agency (ASA) Where: United Kingdom When: 4 December 2019 Law stated as at: 4 December 2019 What happened:…
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Dutch snack bars’ “100% Sustainable” claim Deemed unsustainable

Written by Sophie den Held on 10 Dec 2019

Who: Kwalitaria Franchise Friendly Concepts (FFC Franchise B.V.) and Dutch Advertising Code Authority (SRC) Where: The Netherlands When: 4 July 2019 Law stated as at: 3 December 2019 What happened:…
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Recognition mission: children and online ads

Written by Charlotte Groom on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 24 October 2019 Law stated as at: 1 December 2019 What happened: On 24…
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Bye-Bye Panda

Written by Lucy Price on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Unisnacks Europe Ltd, owner of the Hello Panda biscuit brand Where: United Kingdom When: 6 November 2019 What happened: The ASA has found…
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FTC influencing influencers: influencer disclosure 101

Written by Jennifer Tur on 10 Dec 2019

Who: US Federal Trade Commission (FTC) Where: United States When: November 2019 What happened: The FTC has published guidance on how influencers can achieve transparency in their social media posts…
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Processing personal data: identifying a legal basis under the GDPR

Written Osborne Clarke on 10 Dec 2019

Who: European Data Protection Board (EDPB) Where: European Union When: 8 October 2019 Law stated as at: 28 November 2019 What happened: The EDPB has stressed the importance of identifying…
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Don’t be sleigh-ed this year by non-compliant promotions

Written by Rebecca Chui on 10 Dec 2019

Who: The Advertising Standards Authority (ASA), Parsley Box Ltd, Virgin Wine Online Ltd Where: United Kingdom When: Various Law stated as at: 14 November 2019 What happened: During the run-up…
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Ambushing the podium: US Olympic Committee releases rule guidance on individual sponsorship

Written by Charlotte Groom on 10 Dec 2019

Who: International Olympic Committee (IOC), United States Olympic and Paralympic Committee (USOPC), German Cartel Office (GCO) Where: US, Germany and worldwide When: February, June and October 2019 Law stated as…
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Advertising responsibly: ASA upholds complaints against Boohoo.com and BoomBod

Written by Lucy Price Emma Finlayson on 10 Dec 2019

Who: The Advertising Standards Authority (ASA), Boohoo.com UK Ltd, BoomBod Ltd, Katie Price and Lauren Goodger Where: United Kingdom When: 16 October 2019 and 23 October 2019 What happened: The…
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ASA bans Burger King “milkshaking” tweet

Written Osborne Clarke on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Burger King Where: United Kingdom When: 2 October 2019 Law stated as at: 29 October 2019 What happened: The ASA has ruled that…
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