All Articles from 14th May 2025
ASA says no simple wins!
The ASA rules against online gambling provider, PokerStars, for its socially irresponsible advertisement. The ruling serves as a reminder to take a cautious and responsible approach in creating gambling advertisements. Thuvaraka Balamurali and Ben Nicholson report.
Sun, sea and savings: Haven’s misleading price claims
The ASA rules that unsubstantiated “from” price claims are misleading. Sophie Chesterman reports.
Santa’s booze ban: ad appeals to kids
ASA rules against the use of family favourite characters to advertise age-restricted products. Alex Lowe reports.
Shaping up to mislead: ASA busts shapewear claims
The ASA rules on the use of digitally edited and misleading “before and after” images in a TV advert. Aisling Farley and Shivali Sharma report.
IAB UK’s interactive insights on advertising trends leading to 2030
IAB UK publishes a report exploring advertising and marketing trends in the lead up to 2030 and beyond. Louisa Morrison and Anna Matsiienko report.
ASA studies in-app ads that harmfully objectify women
ASA publishes report on in-app ads that harmfully objectify women, which finds that ads for apps that allow sexual content may, in reflecting the sexual nature of the apps, be at particular risk of breaching the rules around offence and harm. Daisy Dowding reports.
Celebrity craze: ASA reveals what captivates young audiences in ads
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
UK government’s view is that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods
The minister for public health, Ashley Dalton MP, confirms the government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods, Gregory Barton reports.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
