Now you see me, now you don't: prices advertised lower, charged higher
The ASA rules that dynamic pricing and use of third party data are not reasons to excuse LoveHolidays for displaying out-of-date and inaccurate prices.
All Articles from 1st September 2025
Gambling gaffes: Play n Go in hot water over kid-friendly ads, but Mecca and Buzz Bingo cleared
ASA continues its march on gambling operators ads.
Aramco F1 partnership steers clear of greenwashing claim
The ASA found that ads for Aramco’s F1 partnership did not contain environmental claims.
Fast Flowers fiasco: ASA ruling on misleading delivery claims
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.
'No junk' claims thrown out by ASA
The ASA ruled against Viridian International for misleading advertising claims, including “no junk” and “100% active ingredients,” and for disparaging competitors.
ASA addresses fine line between ads featuring (un)healthy body image
The ASA investigates M&S clothing ads, drawing distinction between ads when a model was considered unhealthy thin and not.
Tonic Health's claims put to bed: fake testimonials and unsubstantiated health claims
The ASA rules on the use of misleading customer testimonials and the use of unsubstantiated health claims in a social media post
Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
UK regulators take action against nine advertisers of medicated weight-loss treatments
UK regulators take action against nine advertisers of medicated weight-loss treatments
CAP's guide to genuine 'before and after' advertising
CAP provides advice on complying with the advertising rules when making “before and after” claims in ads.
