Marketing licence rights checklist – N.B. No rights checklist – N.B. Not exhaustive – always check for each case as other rights not listed here may be needed.
Use Checklist
CLIENT: …………………………. CAMPAIGN:………………………
BRAND: ………………………….
EXECUTION TITLE(S): ……………………………………………
USE OF COMMERCIAL(S): | Yes | No | Option | If yes, give details including countries, start date and duration required |
Advertising on Rental Videos/DVDs |
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Advertorials |
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Agency Showreel |
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Ambient e.g. railway station/supermarket floor |
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Brochures |
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Bus/Coach/Train Advertising Screens |
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Calendars |
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CD Rom Distribution |
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Compact Disc Cover Sleeves |
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Company Reports (e.g. annual reports) |
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Competition Leaflets |
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Computer/online games |
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Concert Arena Advertising Screens |
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Corporate Videos |
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Direct Mail |
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Email marketing including viral |
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European Satellite (MTV/Eurosport etc) |
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Film of the Film Documentary |
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Images on Beer-Mats/Cap/etc |
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In-Flight magazines |
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In-Flight on-screen Advertising |
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In-Store Advertising Systems |
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In-Taxi |
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Internet |
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Merchandising |
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Mobile phone including SMS and MMS |
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Music on Phone Lines |
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Network UK Television |
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Other (Specify) |
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Outdoor Posters |
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Packaging |
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Point-of-Sale |
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Postcards |
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Press Advertising |
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Promotional Leaflets |
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Promotional Roadshows |
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Public Information Videos/DVDs |
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Public Appearances |
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Public Exhibitions |
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Public Information Videos |
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Public Relations e.g. TV programme, newspapers, magazine, editorial |
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Recreational Venues |
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Regional UK Television (restricted use) |
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Sales Promotions e.g. prize competitions |
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Southern Ireland Television (RTE) |
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Sponsored Event Programmes |
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Sports Arena Advertising Screens |
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Stickers |
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Telephone (e.g. ads instead of engaged tone) |
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Trade Fairs |
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UK Cinema Screens |
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UK Satellite Stations (Sky, VH1, Bravo etc.) |
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Use of Artist's Names |
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© Osborne Clarke 2000-2005
