Welcome to the latest edition of Marketinglaw.
Our coverage includes the main updates from May 2022. Highlights include the change to the Northern Ireland rules around purchase-linked prize promotions and the ASA’s Annual Report.
1. Regulatory updates
- ASA Annual Report 2021: Rebalancing toward proactive ad regulation for the digital era
- ASA commences new programmatic paid-for advertising pilot to improve online transparency
- Lights, camera, inaction? DCMS publishes its report on influencer culture
2. Misleading advertising
- Currys ad misleads consumers on the use of e-scooters
- What’s a Gold to a Goblin?
- ASA deems Cadbury advert misleading
4. Harm and offence
5. Protection of children, HFSS and gambling
- Children’s exposure to TV ads for alcohol and gambling ads: ASA releases its findings
- ECB and KP Snacks reprimanded for advertising HFSS products to children
- Gambling ads starring footballers and reality TV stars to be shown the red card
- UK-wide purchase-linked promotions are now possible!
You may also be interested in these updates from the Osborne Clarke website:
- UK government delays introduction of restrictions on foods high in fat, salt and sugar
- UK Digital Regulation Cooperation Forum invites views on algorithmic processing papers
- The metaverse and artificial intelligence: the ‘IP is everywhere’ problem
Osborne Clarke Webinars
The latest in advertising law in 2022 : what you need to know
Get a practical insight into the latest developments in advertising law from 2022 so far, through our virtual briefing before your day’s work begins.
The session, featuring multiple speakers from Osborne Clarke’s specialist advertising law team, will give a quick-fire summary of leading cases and law/code changes of the year so far.
Media and Entertainment webinar series 2022
Our 2022 Media and Entertainment webinar series is underway. There are recordings of the digitalisation of advertising and online safety sessions, while the upcoming future of TV and of sport discussions on 21 June and 18 July respectively are open for registration.
Digital Regulation Timeline
We have created a UK and EU digital regulation timeline that is accessible from a web browser and sets out digital laws and regulations that are in force and in the pipeline. It is still in “beta mode” but, if you’re interested in accessing this, please get in touch.
As always, please do not hesitate to get in touch if you have any questions or feedback.
All the best,
Editor & Associate Director