Welcome to the latest edition of Marketinglaw.


These months’ coverage include:


Following the digital trail: ASA’s investigation into the supplier pathway of irresponsible online ads

Unravelling the ‘politricks’: EU regulation promoting transparency in political advertising published

ASA’s growing AI capability


Vytaliving misses vital advertising rules

Lucky Cow gets away unscathed: ad featuring dancing cow held not to be of strong appeal to under 18s

ASA shows differences in approaches to complaints that gambling ads might appeal to children

ASA ruling proves strong enough to defeat ‘The Beast’: advert featuring Adebayo Akinfewa deemed likely to strongly appeal to under 18s

The grass is not always greener: Easigrass falls short of ASA rules on green disposal claims

Bready or not – Hovis’ bread claims rise to the challenge

Rock solid: Chris Rock not of strong appeal to children

ProgressPlay’s new customer promotion: a misleading bet that left JeffBet users upset

English High Court considers when ads are comparative by implication

ASA weighs in on Skinny Food influencer advert

Painful reminder: medicinal claims are not permitted for unlicenced medicines treating menopause symptoms

Osborne Clarke insights

You may also be interested in:

UK FCA guidance leaves little creative freedom for financial promotions online

HFSS newsletter | May 2024

New EU rules on transparency and targeting of political advertising enter into force

UK FCA confirms final guidance to accompany anti-greenwashing rule

Osborne Clarke webinars

Annual Data Forum

We will be holding our annual Data Forum in person at our London office on Tuesday 4 June and at our Bristol office on Thursday 13 June.

Child Safety Spotlight seminar

Osborne Clarke and Mason Hayes Curran will jointly host a seminar on online child safety 20 June 2024, with an online safety policy specialist guest speaker from Ofcom (regulator for the UK Online Safety Act). Sign up here

Please get in touch if you have any questions or feedback.

Recent contributors

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