…for Osborne Clarke’s eleventh annual marketing law forum on 9th December 2009. With new ASA CEO Guy Parker giving the keynote, places for the afternoon session are going fast. To register email tanya.scoot@osborneclarke.com and see here for the full afternoon programme.
Look Back, Face Forward ® – 2009/2010
Osborne Clarke's eleventh annual marketing law forum
Due to high demand, we are pleased to announce that this seminar will be repeated on the afternoon of December 9th. If you would like to register for the afternoon seminar, please contact Tanya Scoot.
on Wednesday 9 December 2009
at Osborne Clarke, One London Wall, London EC2Y 5EB
from 2.00pm – 5.40pm followed by drinks and nibbles
Special guest speaker:
Guy Parker, Chief Executive, Advertising Standards Authority
Guy took up the position of ASA Chief Exectutive on 29 June 2009, succeeding Christopher Graham. Formerly the ASA's Deputy Director General and Director of Complaints and Investigations, he has extensive experience of advertising self-regulation, both in the UK and Europe, handling of more than 25,000 complaints each year. Guy is also an Executive Committee Member of the European Advertising Standards Alliance.
Agenda
14.00 Registration
14.15 Chairman's welcome and last year's predictions – how did we do?
Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke
14.25 Keynote address
Guy Parker, Advertising Standards Authority
15.05 Top ten marketing cases of 2009
Anna Montes, Senior Associate, and Phil Lee, Senior Solicitor, Osborne Clarke
including:
- L'Oréal & Ors v Bellure – key "smell-alike" comparative ad case reaches the ECJ
- Interflora and Marks & Spencer – a new dimension in Adwords litigation
- "No hidden nasties" – Aspartame and ASDA slug it out in soft drinks battle
15.45 Tea and biscuits
16.00 Essential marketing control changes of 2009
Nick Johnson, Head of Advertising and Sponsorship, Osborne Clarke
including:
- Behavioural targeting – the industry acts to stave off the regulators
- Retail banking – the FSA extends its remit
- Implementation of the Audio Visual Media Services Directive
16.40 What's in store in 2010?
Stephen Groom, Osborne Clarke
including:
- Major CAP and BCAP Code updates
- The Consumer Credit Directive's implementation and its impact on ads
- Broadcasting Code changes – potential opportunities for advertisers
17.20 Panel session / Q&A
17.40 Forum adjourns, followed by drinks and nibbles
Delegate Fee: £175 + VAT
Registration process: If you wish to register for this event please use the 'Register' button below. An invoice will be issued on receipt of your completed e-registration.
N.B. Places cannot be confirmed until payment is received. Please note that all payments are non-refundable.
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CPD
3 hours accredited CPD is available to both Law Society and Bar Council members attending the entire seminar
Level: Update – Suitable for delegates with or without prior knowledge of the subject
Law Society CPD reference: BSQ/OSCL
All reasonable adjustments will be made upon request to assist any delegates with disabilities
If you would like any further information regarding this seminar please email Tanya Scoot.
