Shorter, sharper, no longer covering political advertising but little material change.
New development: The British Codes of Advertising and Sales Promotion (1999 edition)
Background:
Five years after the appearance of the last published edition of the Committee of Advertising Practice's British Codes of Advertising and Sales Promotion in February 1995, the CAP published a 10th edition of the Advertising Code and a 7th edition of the Sales Promotion Code in October 1999.
What has changed:
Very little.
Political ads are now outside the Code altogether, so only legal controls apply there now. All reference to use of royal images has been removed and there have been no material changes to the section of the advertising code dealing with comparative advertising, surprising to some in the light of the new regulations in this area which have arrived by way of the recently in force Control of Misleading Advertisements (Amendment) Regulations 2000.
