When we look back at the key marcoms law events of the year and forecast what’s in store in the year to come. With a leading US ad lawyer jetting in to give the keynote address and a special tenth birthday quiz with lots of (well six) prizes, this simply cannot be missed. For the full morning programme and how to register see below.
Look Back, Face Forward ® – 2008/2009
Osborne Clarke's 10th annual marketing law forum
Join us for an action-packed half day look at the present and future of the marcoms law world
PLUS
A special 10th birthday "Ads in the wars 1999-2008" prize quiz*
on Wednesday 3 December 2008
at Osborne Clarke, One London Wall, London EC2Y 5EB
directions: please click here for map
from 9.00am – 1.00pm followed by lunch
Special guest speaker:
Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz PC, New York*
In the chair:
Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke
Agenda
09.00 Registration and breakfast
09.25 Chairman's welcome – Stephen Groom
09.30 Top ten marketing cases of 2008 – Anna Montes, Associate and Phil Lee, Senior Solicitor, Osborne Clarke
Including:
- Major ECJ verdict in the "O2/3" bubbles ad case
- Yahoo! in the dock over "Spicy" keyword sale
- Was Interflora's"free delivery" Mother's day offer really free?
10.10 Special 10th birthday "Ads in the wars 1999-2008" Prize Quiz** – Carla Basso, Associate, Osborne Clarke
10.25 Keynote address "Key US risks and developments for UK marketers" – Candice Kersh, Frankfurt, Kernit, Klein & Selz
Including:
- User generated content and marketing new legal frontiers
- How your advertising might land you in the US courts
- Branded entertainment-will the US end up in the same place as the UK on product placement rules?
- Shooting or airing in the US? Key points to watch
11.10 Coffee break
11.30 Essential marketing control changes of 2008 – Nick Johnson, Head of Advertising and Sponsorship, Osborne Clarke
Including:
- Consumer Protection from Unfair Trading Regulations-an ad control revolution
- Ofcom's radical surgery to the Code on the Scheduling of TV ads
- Business Protection from Misleading Marketing-the misnamed sister to the CPRs
- The Direct Marketing Commission-new dawn for DM regulation?
12.10 What's in store in 2009? – Stephen Groom
Including:
- The Regulatory Enforcement and Sanctions Act-a new arsenal for trading standards
- New CAP and BCAP Codes
- The Audio Visual Media Services Directive in force in the UK-will product placement rules be relaxed?
- Data protection-new weapons for the ICO?
- Will CAP Code extend to website content?
12.50 Results of Quiz and Prize Awards – Carla Basso
13.00 Forum adjourns, followed by buffet lunch
Delegate Fee:
Registration by Friday 31 October 2008: £150.00 + VAT
Registration from after Friday 31 October 2008: £175.00 + VAT
Registration Process:
If you wish to register for this event please contact Tanya Scoot on 0207 105 7088 or email tanya.scoot@osborneclarke.com.
An invoice will be issued on receipt of your completed e-registration.
N.B. Places cannot be confirmed until payment is received. Please note that all payments are non-refundable.
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CPD
3 hours accredited CPD is available to both Law Society and Bar Council members attending the entire seminar
Level: Update – Suitable for delegates with or without prior knowledge of the subject
Law Society CPD reference: BSQ/OSCL
All reasonable adjustments will be made upon request to assist any delegates with disabilities
*Candice Kersh is a partner in the Manhattan law firm of Frankfurt Kurnit Klein & Selz. She is one of the USA's leading advertising and marketing law practitioners and was recognised as such by "Chambers USA America's Leading Lawyers for Business" Directory. In 2008 Candice was the first lawyer ever to be named in the prestigious Advertising Age "Women to Watch" list and she is a frequent speaker at industry seminars and conferences.
** Prize Quiz Rules: Entry and chances to win open to all Look Back, Face Forward 2008/2009 ("LBFF X") delegates present for the duration of both "Prize Quiz" presentations on the day of the event. Partners and employees of the Promoter, Osborne Clarke, and their immediate families are not eligible to enter. Closing time for entries will be the end of the Prize Quiz presentation starting at or about 10.10 at LBFF X.Only one entry and one prize per person. The prizes will be one Grand Prize of a case of champagne, two second prizes of a free delegate place at Look Back, Face Forward XI, December 2009 and three third prizes of an Osborne Clarke golf umbrella. These will be awarded to entrants scoring the six highest numbers of points in their answers to the Prize Quiz questions. In the event of ties, tie winners will be the first to correctly answer tie breaker questions. Prize winners will not be entitled to a cash alternative. Prizes will be awarded and any necessary ties broken during the "Results of Prize Quiz" presentation starting at or about 12.50 at LBFF X. The names and counties of the prize winners will be available until 31 December 2008. Send a stamped, addressed envelope to Tanya Scoot at Osborne Clarke, One London Wall, London EC2Y 5EB. Entry implies acceptance of these terms and conditions, a warranty that by entering, the entrant is not in breach of their company's policies and procedures and an acceptance of liability for any tax or duty payable as a result of winning a prize.The decision of the Promoter on all matters will be final and binding.
If you would like any further information regarding this seminar please email tanya.scoot@osborneclarke.com
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Please feel free to forward this invitation to a colleague or friend who may wish to register for this event, but please (1) note that they will initially see your contact details until they have registered their own details with us and (2) only forward this invitation to those who you are certain will be happy to receive it.
