Join us on the morning of Wednesday 8 December 2010 at Osborne Clarke, One London Wall. CAP/BCAP Chair Andrew Brown will keynote on the new Codes and their up and coming extended digital remit, whilst Osborne Clarke speakers will focus on other hot marcoms law news of 2010 and what you need to know is coming up in 2011. Details of the programme are available here, and to register, contact Tanya Scoot at


Look Back, Face Forward ® – 2010/2011

Osborne Clarke's twelfth annual marketing law forum

Join us for an action-packed half day look at the present and future of the marcoms law world.

When and where?

Osborne Clarke, One London Wall, London EC2Y 5EB

Wednesday 8 December 2010

9.00am – 1.00pm, followed by lunch
Special guest speaker: Andrew Brown, Chairman of CAP/BCAP

In the chair: Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke


09.00 Registration and breakfast

09.30 Chairman's welcome and last year's predictions – how did we do? Stephen Groom, Osborne Clarke

09.40 The top ten marketing cases of 2010– Anna Williams, Senior Associate, and Mark Smith, Solicitor, Osborne Clarke


• L'Oreal/Bellure – the last word on "smellalikes" and trademarks?
• Specsavers v ASDA – did the court agree with ASDA's in house counsel?
• Google adwords and brands – key points from the latest cases

10.20 Keynote address – The new codes, a new regulatory landscape for online advertising and ad self regulation's role in the "Big Society" – Andrew Brown

Andrew Brown is Chairman of the Committees of Advertising Practice (CAP and BCAP). He is a Director of the Advertising Standards Board of Finance and a Director and member of the Executive Committee of the European Advertising Standards Alliance (EASA). Andrew was Director General of the Advertising Association (1993-2007) and was previously a Board Director at ad agency J Walter Thompson where he spent 28 years of his career.

11.00 Coffee break

11.20 Essential marketing control changes of 2010 – Nick Johnson, Head of Advertising and Sponsorship Law, Osborne Clarke


• Product placement revolution
• New bribery laws – hidden impacts for the ad industry
• Data abuse – ICO's teeth sharpened

12.00 What's in store in 2011? – Stephen Groom, Osborne Clarke


• New privacy and electronic communications regulations – opt in for behavioural targeting?
• Changes at the ASA after the "Process Review" – charges for competitor complaints?
• Bad news if your initials are FSA

12.40 Panel session / Q&A

13.00 Forum adjourns, followed by buffet lunch

Delegate Fee: £175.00 + VAT

An invoice will be issued on acceptance of your completed registration.

N.B. Places cannot be confirmed until payment is received. Please note that all payments are non-refundable.


3 hours accredited CPD is available to both Law Society and Bar Council members attending the entire seminar.

Level: Update – Suitable for delegates with or without prior knowledge of the subject.

Law Society CPD reference: BSQ/OSCL

All reasonable adjustments will be made upon request to assist any delegates with disabilities.

If you would like to register or require any further information regarding this seminar, please email

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