For long the “next big thing” in branded content, “AFP” remains a sponsorship Cinderella. Are regulations too restrictive and will more relaxed product placement rules coming our way from Brussels finally see AFP gain critical mass? Nick Johnson’s article on the topic, originally published in the Journal of Sponsorship (Registered users of www.marketinglaw.co.uk are entitled to a 10% discount on initial JoS annual subscriptions. Quote code “AT” at http://www.henrystewart.com/jos to claim your discount.).