Now that we have (almost) the last word on the O2/3 comparative advertising case, join Osborne Clarke London’s advertising and intellectual property specialists for bubbles, bacon butties and a quarter day intensive on brands, ads and the law.
An essential breakfast briefing on the implications of the O2/3 ECJ judgment for brand owners and advertisers – 9 July 08
The ECJ has now given its ruling in the long-running litigation between telcos O2 and 3 over "knocking copy" in advertising. In play was nothing less than the protection that brands get from being registered.
- What was the ECJ's view?
- Does it open up big new opportunities for advertisers wanting to compare their products with the competition?
- How does it impact the steps brand owners can take to police use of their trade marks in other people's ads?
- Why does it mean that the "Business Protection from Misleading Marketing Regulations 2008" will move centre stage in battles over comparative advertising?
For the answers to these key questions and many others, join us for this unique event:
on Wednesday 9 July 2008
at Osborne Clarke, One London Wall, London, EC2Y 5EB
from 8.30 – 10.30 (breakfast will be served from 8.00)
delegate fee £100 + VAT
map please click here for directions
Agenda
08.00 Registration and breakfast
08.30 Chairman's Introduction – Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke
08.35 The UK comparative ad regime 26 May – 11 June 2008 – Stephen Groom
- The new "unfair commercial practices" rules
- Civil remedies; including trade mark infringement and passing of
- The Codes
09.00 The O2/3 case and the ECJ's key findings of 12 June 2008 – Emily Devlin, Senior Solicitor, Osborne Clarke
- Brief reprise of the litigation
- The questions before the ECJ
- Essential verdict highlights
09.25 Coffee
09.40 The practical impact of "O2/3" for advertising – Nick Johnson, Head of Advertising and Sponsorship, Osborne Clarke
- New opportunities for brand/product comparisons?
- Territorial considerations and the Irish dimension
- Enforcement: the key knocking copy battlegrounds
10.05 Brands and advertising beyond "02/3" – Theo Savvides, Head of IP, Osborne Clarke
- Is trade mark registration still important?
- "Use as a trade mark" – how crucial is this and what does it mean?
- Brands in ads generally – when do you need consent?
- Presenting your brands in ads – key strategies to combat dilution
10.25 Q&A
10.30 Briefing adjourns
Following completion of this course, delegates will derive a better understanding of the impact of this important ECJ case on the use of others' registered trademarks in advertising.
1.5 hours accredited CPD is available to Law Society members attending the entire briefing.
Level: Update – This overview briefing is suitable for delegates with or without prior knowledge of the subject.
Law Society Reference: BSQ/OSCL
If you have any questions regarding this event, please email Tanya Scoot.
