Sweden’s new Electronic Communications Act implements the EU Privacy and Electronic Communications Directive. The UK will be introducing similar measures on 11 December 2003.
Topic: Digital marketing
Who: The Swedish Government
When: 25 July 2003
Since 25 July 2003 anybody visiting a Swedish website with cookies must be provided with information (1) that the website includes cookies (2) what these are used for and (3) how the cookies can be avoided.
The legislation does not require that this information is provided before the user enters the website, but that the disclosure has to be provided ‘in an obvious way’ somewhere on the site.
Commentators report that immediately upon the new law coming into force, substantial numbers of Swedish websites were immediately non-compliant.
Why this matters: