ASA holds online pharmacies accountable for customer-shared referral codes
The ASA holds online pharmacies responsible for customers’ social media posts sharing weight-loss medication referral codes.
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Spot the ad: ASA research highlights influencer disclosure challenges
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
UK LHF advertising restrictions in force; identifiability and brand exemption guidance published
The ASA publishes final guidance on the UK restrictions on the advertising of “less healthy” food and drink products on TV and the total ban on paid-for advertising of such products online, which came into effect on 5 January 2026.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
Siloed communication: cruise liner makes pricing change not reflected in promotion
The ASA rules that admin errors do not excuse misleading promotional discounts.
Now you see me, now you don't: prices advertised lower, charged higher
The ASA rules that dynamic pricing and use of third party data are not reasons to excuse LoveHolidays for displaying out-of-date and inaccurate prices.
Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
Ladbrokes not on the money with 'Ladbucks' ad
The ASA finds a gambling advertisement to be likely of strong appeal to under 18s.
Understanding advertising: the UK's ad concerns
The ASA’s latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. Alex Lowe reports.
ASA calls for influencer #ad transparency
ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
Broad influence: Stuart takes the gambling wicket without breaking the rules
