#ad Archives | marketinglaw

Marketing communication must be clearly identifiable: #Ad #shortandclear #unambiguous

Written by Jennifer Tur on 18 May 2022

Who: The Advertising Standards Authority (ASA) and Primark Stores Ltd (Primark) Where: United Kingdom When: 27 October 2021 Law stated as at: 11 November 2021 What happened: In October 2021,…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
New Environmental Claims Guidance from CAP, BCAP and the European Commission

Written by Gabriella Thornton on 18 May 2022

Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), Broadcast Committee of Advertising Practice (BCAP) and the European Commission. Where: England and Wales, EU When: 9 December 2021…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
ASA lays out plans to tackle harmful racial stereotypes in ads

Written by TK Spiff on 13 Sep 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: December 2020 Law stated as at: May 2021 What happened: Following the death of George Floyd in May 2020, many…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Social media filters: How much is too much?

Written by Thuvaraka Balamurali on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) and two tanning product companies alongside two social media influencers Where: United Kingdom When: 3 February 2021 Law stated as at: 5 February 2021…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
VSP Regulation: advertise wisely

Written by Will Gill on 30 Mar 2021

Who: The Office of Communications (Ofcom) Where: United Kingdom When: 21 October 2020 Law stated as at: 23 November 2020 What happened: Ofcom has published regulations for UK video-sharing platforms…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Money can’t buy happiness? ASA rules that linking mood-boosting with the use of deferred payment services is irresponsible

Written by Rebecca Chui on 30 Mar 2021

Who: Advertising Standards Authority (ASA), and Klarna Bank AB (Klarna) Where: United Kingdom When: 23 December 2020 Law stated as at: 20 January 2021 What happened: The ASA ruled that…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
CAP concludes gender stereotyping 12 month review

Written by Thuvaraka Balamurali on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 17 December 2020 Law stated as at: 21 January 2021 What happened: In 2018, the Committee of Advertising Practice (CAP)…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Brexit certainty for advertisers

Written by Holly Barber Collis on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 December 2020 Law stated as at: 22 January 2021 What happened: The CAP and BCAP Codes consolidate many rules…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Healthy ad, healthy mind

Written by Holly Barber Collis on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 October 2020 Law stated as at: 2 November 2020 What happened? ASA has issued some guidance relating to advertisers’…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
CAP and BCAP updates to alcohol rules

Written by Chloe Deng on 30 Mar 2021

Who: Committees of Advertising Practice (CAP) Where: United Kingdom When: 21 January 2021 Law stated as at: 1 February 2021 What happened: CAP has announced some immediately effective minor updates…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
CAP & BCAP consulting on new rules for ‘cosmetic interventions’

Written by Katrina Anderson on 21 Oct 2020

Who: CAP and BCAP Where: United Kingdom When: 10 September 2020 Law stated as at: 5 October 2020 What happened: CAP and BCAP have jointly launched a consultation on introducing…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Here’s looking at you, kid: CAP reflects on children’s recognition of online advertising

Written by Charlotte Groom on 21 Oct 2020

Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 30 July 2020 Law stated as at: 30 September 2020 What happened: CAP…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook

Categories

Recent contributors

Daisy Dowding

Trainee Solicitor, London
Claire Bowles

Legal Director, London
Sian Edmonds

Senior Associate, London
Holly Baker

,

Sign up to our newsletter