AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
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Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
ASA ruling examines influencer’s social media post at the Savoy for ad recognition issues
The ASA has ruled on a social media post by influencer promoting The Savoy. The case underscores the necessity of transparent advertising in influencer marketing, urging businesses to prioritise clarity in their campaigns for consumer trust. James Sharpley reports.
ASA rules against Supreme CBD for ‘Supreme-ly’ misleading adverts
The ASA rules against Supreme CBD for a series of misleading health claims and social media adverts by ex-sports players John Hartson, Matt Le Tisier, and company owner Anthony Fowler. Greg Barton reports.
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
When a night out goes too far: ASA rules against promoting excessive and irresponsible drinking
High-end fashion brands model unhealthy expectline SA’s risqué models
BEUC shares consumers’ views towards influencer marketing in its survey on “the fairness of the online environment”
US FTC 'guides' businesses on combatting deceptive reviews and endorsements
Paid ad? Use the hashtag
From likes to shares: ASA upholds complaints against WeShop for influencer marketing
