#ad Archives | Page 5 of 6 | marketinglaw

New Environmental Claims Guidance from CAP, BCAP and the European Commission
Written by Gabriella Thornton on 18 May 2022
Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), Broadcast Committee of Advertising Practice (BCAP) and the European Commission. Where: England and Wales, EU When: 9 December 2021…
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ASA lays out plans to tackle harmful racial stereotypes in ads
Written by TK Spiff on 13 Sep 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: December 2020 Law stated as at: May 2021 What happened: Following the death of George Floyd in May 2020, many…
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Social media filters: How much is too much?
Written by Thuvaraka Balamurali on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) and two tanning product companies alongside two social media influencers Where: United Kingdom When: 3 February 2021 Law stated as at: 5 February 2021…
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VSP Regulation: advertise wisely
Written by Will Gill on 30 Mar 2021
Who: The Office of Communications (Ofcom) Where: United Kingdom When: 21 October 2020 Law stated as at: 23 November 2020 What happened: Ofcom has published regulations for UK video-sharing platforms…
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Money can’t buy happiness? ASA rules that linking mood-boosting with the use of deferred payment services is irresponsible
Written Osborne Clarke on 30 Mar 2021
Who: Advertising Standards Authority (ASA), and Klarna Bank AB (Klarna) Where: United Kingdom When: 23 December 2020 Law stated as at: 20 January 2021 What happened: The ASA ruled that…
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CAP concludes gender stereotyping 12 month review
Written by Thuvaraka Balamurali on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 17 December 2020 Law stated as at: 21 January 2021 What happened: In 2018, the Committee of Advertising Practice (CAP)…
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Brexit certainty for advertisers
Written Osborne Clarke on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 December 2020 Law stated as at: 22 January 2021 What happened: The CAP and BCAP Codes consolidate many rules…
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Healthy ad, healthy mind
Written Osborne Clarke on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 October 2020 Law stated as at: 2 November 2020 What happened? ASA has issued some guidance relating to advertisers’…
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CAP and BCAP updates to alcohol rules
Written by Chloe Deng on 30 Mar 2021
Who: Committees of Advertising Practice (CAP) Where: United Kingdom When: 21 January 2021 Law stated as at: 1 February 2021 What happened: CAP has announced some immediately effective minor updates…
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CAP & BCAP consulting on new rules for ‘cosmetic interventions’
Written Osborne Clarke on 21 Oct 2020
Who: CAP and BCAP Where: United Kingdom When: 10 September 2020 Law stated as at: 5 October 2020 What happened: CAP and BCAP have jointly launched a consultation on introducing…
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Here’s looking at you, kid: CAP reflects on children’s recognition of online advertising
Written Osborne Clarke on 21 Oct 2020
Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 30 July 2020 Law stated as at: 30 September 2020 What happened: CAP…
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Government launches consultation on plans to bring the promotion of certain cryptoassets within the scope of financial promotions regulation
Written Osborne Clarke on 21 Oct 2020
Who: HM Treasury Where: United Kingdom When: 20 July 2020 Law stated as at: 6 August 2020 What happened: On 20 July, HM Treasury launched a consultation on proposals to…
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Recent contributors

Charlie Hennig
Associate, Regulatory Disputes, London
Julia Darcel
Counsel, Technology, Innovation, Media, Fintech, France, Paris
Grégoire Dumas
Counsel, Technology, Innovation, Media, Fintech, France, Paris
Octavia Taylor
Associate, Commercial disputes, UK, Reading

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