All Articles in Advertising Regulation
The French Conseil d’Etat says ‘non’ to JC Decaux and deals the final blow to its plan for a pedestrian tracking system on advertising panels
CJEU rules on trader information requirements for press ad
Oh la la! French Courts ruled that the broadcast of a TV Show displaying guests smoking cigarettes does not amount to illegal advertising in favour of tobacco
French Supreme Court recently ruled that the broadcast of a TV show displaying guests smoking does not amount to illegal advertising in support of tobacco if the show does not contain any image or statement aiming at or having the effect of promoting directly or indirectly tobacco or tobacco products. Chloé Dumoulin-Richet reports.
New reporting duties on seller of digital ad spaces in France
The much anticipated French decree of 9 February 2017 implemented the provisions of Article 23 of French Sapin Law (i.e. reporting duties on sellers of ad spaces) into the framework of the digital advertising world. Julia Darcel and Claire Bouchenard report.
ASA considers adverts depicting Santa
Complaints were lodged against an e-cigarette billboard campaign and a TV ad for a dementia charity, both of which featured cartoon and animated representations of Santa Claus. Jamie Heatly reports.
How will the draft ePrivacy Regulation impact on advertising?
The proposed new ePrivacy Regulation updates and amends the existing European ePrivacy Directive. How may the changes impact advertising and marketing? Nick Johnson’s article for Digital Business Lawyer is here.
Italian court rules oral hygiene chewing gum ads misleading
The Regional Administrative Court of Lazio declared lawful the 2013 decision of the Competition Authority on the misleading nature of various chewing gum ads. Marialaura Boni and Riccardo Gaiani report.
Transposition of EU directive leads to ban of teleshopping
Due to the latest amendment of Section 8 of the “Act on Advertising in the Field of Health” [Heilmittelwerbegesetz – HWG] teleshopping for pharmaceutical devices is now prohibited. The ban also applies to medical, dental and veterinary services. Jan Hellenbrand reports.
Is price-based comparative advertising as between shops with different formats and sizes misleading?
In Carrefour Hypermarchés SAS v ITM Alimentaire International SASU (Case C-562/15), the CJEU ruled on 8 February 2017 that a TV advertisement comparing pricing between shops of different formats and sizes may be unlawful, and even misleading, under certain circumstances. Chloé Dumoulin-Richet reports.
Unauthorised use in France of the Olympic Rings for advertising and commercial purposes
The French Courts ruled in favour of the French National Olympic and Sports Committee in a case relating to the infringing use of the well-known Olympic Rings symbol. Julie Inglada reports.
New French regulation adds requirements for retouched photographs
France imposes new obligations on advertisers to fight against misrepresentation of females’ bodies. Claire Bouchenard and Julia Darcel report.
