New French regulation adds requirements for retouched photographs
France imposes new obligations on advertisers to fight against misrepresentation of females’ bodies. Claire Bouchenard and Julia Darcel report.
All Articles in Advertising Regulation
The rebirth of the French Public Authorities’ rights over their image properties
A new French legislation provides that the commercial use of national estates’ images, on any media, shall be subject to a prior authorisation from the administrator of the relevant property complex. Claire Bouchenard and Julia Darcel report.
French “Loi Sapin II”: the French Financial Markets Authority clarifies the extent of the prohibition of advertising of high risks financial contracts
The French Financial Markets Authority recently specified the type of financial contracts falling within the category of “high risk financial instruments” with respect of which advertising is now prohibited under French law. Chloe Dumoulin-Richet and Isabelle do Rego report.
Calvin Klein advertising banned in Belgium
The Belgian Advertising watchdog JEP is urging Calvin Klein to stop its new campaign because the campaign trivialises erotic selfies made and shared by youngsters on social media. When the campaign was launched, 13 complaints were filed with JEP (the Belgian Jury for ethical practices). Karolien Stiers reports.
France’s National Assembly rules against the implementation of a “YouTube Tax”…for now
New French regulation adds disclosure requirements for online ratings
France toughens its game and imposes new disclosure obligations on consumer review websites regarding the verification of online reviews. Chloe Dumoulin-Richet reports.
German Media Authorities issue updated FAQs on advertising in social media
New revised guidance on Germany labeling requirements for ad content deal specifically with social media issues. Jan Hellenbrand reports.
Online influencer called out for Alpro “#ad” omission
In a recent ruling against Alpro UK and TV presenter AJ Odudu, the ASA showed how it distinguishes marketing communications from editorial content and shed further light on the ‘identifier’ requirements. Jude King reports.
Boots defends “Cold & Flu Defence” ad
Was the advertised nasal spray “clinically proven to defend against cold and flu” as claimed on a tube train poster? And did “defend against” mean “prevent” or have a more nuanced meaning? Daisy Jones reports on the ASA ruling.
New unfair contract terms guidance from the CMA
Amongst many other things the Consumer Rights Act 2015 has replaced the Unfair Terms in Consumer Contract Regulations 1999. To mark the occasion the Competition and Markets Authority has published new Unfair Contract Terms Guidance. Chloe Deng reports.
The International Olympic Committee amends its guidelines on advertising to prevent changes to campaigns in anticipation of the Olympic Games
The IOC has implemented changes which now allow brands already using athletes in their marketing to continue to do so in the run up to Rio 2016. Chloe Deng reports.
