Siloed communication: cruise liner makes pricing change not reflected in promotion
The ASA rules that admin errors do not excuse misleading promotional discounts.
All Articles in advertising standards authority
Subscription transparency: ASA says 12 months commitment needs prominence
The ASA finds that a marketer had to inform consumers that a subscription was subject to a fixed term of 12 months at the start of their purchasing journey rather than just at the checkout.
Contact Solar contacted by the ASA for omitting material information from price claim
The ASA has found a pricing claim misleading due to the omission of material information.
Prime time to review misleading consumer journeys
Prime time to review misleading consumer journeys
Trainline's lowest price guarantee derailed by ASA ruling
The ASA rules that Trainline’s best price guarantee constituted a unsubstantiated lowest price claim.
Ad sequencing leads to ASA ruling on racial stereotypes in 'before/after' beauty ad
The ASA has upheld a complaint that an ad for shower gel included a racial stereotype and was therefore likely to cause serious offence.
Lighting, pose, styling: ASA assessment of unhealthily thin representation
The ASA considered whether the models in four ads on Zara’s website appeared unhealthily thin. It deemed two ads irresponsible on that basis, while finding no breach in the other two. This ruling shows that “unhealthily thin” is about representation within an ad, not just a model’s size.
Dead giveaway: ASA rules on cancelled prize draws and invalid vouchers
The ASA has upheld complaints against the administration of social media and localised promotions, reminding advertisers to administer their promotions fairly and effectively.
Tide turns on green claims in the cruise liner industry
The ASA turns its attention to “greenwashing” in the cruise liner industry, using its active ad monitoring system to identify ads worthy of investigation.
Prove it or lose it: ASA and CAP clamp down on 'green disposal' claims
ASA research and rulings shed light on the use of claims like “recyclable”, “compostable” and “biodegradable”.
Don't fail in ticket sales
Reminder from CAP to maintain transparent marketing practices for ticket sales.
HFSS advertising restrictions: brand exemption regulations made and government response published
The government makes the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption) Regulations 2025, which provide clarity on the “brand advertising” exemption to new HFSS TV and online ad restrictions.
