ASA challenges unsubstantiated green claims in travel ads
The ASA ruled that ads for travel agents using the term “eco” were misleading because the advertisers failed to make the basis of their environmental claims clear.
All Articles in advertising standards authority
Level cleared: White Hat Gaming's esports gambling ads pass ASA test
The ASA has cleared gambling ads placed on a professional Counter-Strike 2 esports website, finding that the content and context were not directed at under-18s.
Bundle of trouble: ASA rules against hidden subscription add-ons
The ASA ruled that bundling additional subscription services into a package during the checkout process was misleading.
How influencer advertising can make the 'less healthy' food and drink advertising restrictions bite
The ASA’s ruling under the “less healthy” food and drink advertising restrictions shows the importance of careful use of influencer marketing.
Hotpoint's 'most trusted' claim doesn’t wash with the ASA
The ASA has upheld a complaint against Hotpoint’s claim to be “The UK’s Most Trusted Appliance Brand”, finding that basing the claim on the volume of five-star reviews from a third-party partner’s site was insufficiently transparent to consumers.
ASA rules savings claims misleading where based on averaged competitor prices
The ASA has ruled that savings claims on Nectar Sleep’s website were misleading, finding that the ad implied consumers could save up to 65% against Nectar Sleep’s usual selling prices when the claimed savings were in fact based on a comparison with an average of selected competitors’ prices.
ASA rules fashion ad irresponsibly glamorised smoking
The ASA has ruled against a clothing brand’s ad which in the ASA’s view irresponsibly glamorised smoking.
ASA continues crackdown on misleading 'was' price claims and countdown tactics
The ASA upheld complaints against two advertisers over unsubstantiated reference prices, a misleadingly presented bundle discounts and countdown clocks that falsely implied offers were about to end.
Picture perfect? ASA rules against fake reviews and testimonials
The ASA has upheld complaints against a hair styling tool brand over fake endorsements and testimonials and misattributed influencer content.
Eurowings carbon offsetting claim doesn't fly with the ASA
A claim that consumers could eliminate the environmental impact of a specific flight by purchasing a voluntary carbon offsetting package was found to be unsubstantiated.
CAP's new toolkit for making compliant environmental claims
CAP has published a new guide and a checklist and updated its environmental claims guidance to help advertisers make compliant and substantiated green claims.
Motorpoint's savings claim runs out of road as ASA rules misleading ad
The ASA has found that Motorpoint’s ad claiming that consumers could save “up to £17,000” on nearly new used cars did not accurately represent the true nature of the sale and was misleading.
