ASA holds online pharmacies accountable for customer-shared referral codes
The ASA holds online pharmacies responsible for customers’ social media posts sharing weight-loss medication referral codes.
All Articles in advertising standards authority
ASA finds rail operators' 'lowest price' claims unsubstantiated
The ASA upheld complaints against train operating companies for unsubstantiated “lowest price” advertising claims, finding that neither operator could demonstrate it would beat competitors’ prices given the regulated rail fare framework and the availability of split-ticketing services.
Spot the ad: ASA research highlights influencer disclosure challenges
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
Transparent pricing: CAP clarifies VAT pricing rules
CAP publishes guidance on the presentation of VAT in ads.
No hiding in the supply chain: CMA clarifies responsibility for green claims
The CMA provides clarification on supply chain responsibility when making environmental claims in new guidance supplementing the Green Claims Code and sector-specific guidance on making green claims about fashion products.
ASA bans weight-loss medication ads for breaching prescription medicine rules
The ASA has ruled against three advertisers for promoting prescription-only medicines (POMs) advertising weight-loss medications, finding some also irresponsible for exploiting consumers’ insecurities around body image.
ASA heats up its investigation into greener energy ad claims
The ASA has published rulings on price savings claims in the energy sector as part of its wider work on advertising for greener heating and insulation products.
ASA bans fashion retailers' 'sustainable' claims for lack of evidence
The ASA has challenged ads for Nike, Lacoste and Superdry for overstating the environmental benefits of their clothing, in the latest move against greenwashing in retail fashion sector.
'From' prices and urgency claims in hotel ads under the ASA's scrutiny
The ASA has ruled on “from” price claims and urgency claims in advertisements for hotel bookings.
Too good to be true: ASA considers '98% Off' price claim
The ASA has ruled that Domestika’s “98% OFF” price claim was misleading because the discounted price was available only to consumers who signed up for a free trial of a subscription service.
Rock N Roll Circus hits a sour note with ASA over prize claim deadline
The ASA has ruled that information about the deadline to claim a prize was significant information that must have been disclosed in a prize competition advertisement.
