Not on their books: MN2S's misleading talent listing
The ASA has ruled that a talent agency’s listing of a photographer on its website, without representing them, constituted misleading advertising in breach of the CAP Code.
All Articles in Advertising
Greenwashing in fashion: ASA rules 'recycled materials' claim to be misleading
The ASA has ruled that UNIQLO’s “recycled materials” claim in an ad for fleece coats and jackets was misleading, as the evidence did not demonstrate that the products were made entirely from recycled materials.
ASA continues to apply 'less healthy' food and drink ad restrictions
The ASA issues further rulings under the “less healthy” food and drink advertising restrictions.
One click away: ASA explores consumer expectations for material information in online ads
Research commissioned by the ASA into consumer attitudes to the provision of material information in online ads finds that consumers generally accept material information being “one click away”, though they expect key details upfront in higher-risk contexts. The findings do not alter the ASA’s existing regulatory approach under the Advertising Codes.
Greenwashing audit: ASA maps the landscape of environmental claims in UK advertising
The ASA’s report on environmental claims in UK online advertising finds that, while such claims are relatively rare, they frequently use high-risk absolute terms such as “eco-friendly” and “sustainable” that require significant substantiation under the CAP Code.
Advertising agriculture: farming ads given green go-ahead but carbon footprint claims need revising
The ASA has ruled on whether environmental claims in an advertiser’s ads regarding British beef and dairy could be considered misleading.
Shelf awareness: ASA drills down on gender stereotypes
The ASA finds harmful gender stereotype in a DIY ad.
ASA lifts the lid on beauty brand's skincare efficacy claims
The ASA ruled that 111skin’s “Exosome Face Lift” product listing made efficacy claims that could not be substantiated and exaggerated the effects of the product, in breach of the CAP Code.
Hidden cost of the 'comment link' trend: ASA rules affiliate posts must be clearly labelled
The ASA ruled on a social media post promoting cushions via an affiliate link, finding that earning commission on sales was sufficient to make the post an ad requiring clear and prominent labelling from the outset.
UK and EU update tobacco and vaping advertising frameworks
The UK has prohibited tobacco and vaping advertising under the Tobacco and Vapes Act 2026, while the European Commission consults on modernising its own tobacco advertising and product rules.
Offside? How the ASA is drawing the line on footballers' appeal to under-18s in gambling ads
The ASA has banned social media posts featuring Harry Kane and Erling Haaland as gambling ads with strong appeal to under-18s, while clearing an advertiser’s use of Thierry Henry against a backdrop of increased ASA scrutiny on the issue. An enforcement notice signals active monitoring from 11 June 2026.
Dance app missteps with “free” subscription claim
ASA rules that a dance app using a money back model cannot be descried as “free”.
