IAB UK’s interactive insights on advertising trends leading to 2030
IAB UK publishes a report exploring advertising and marketing trends in the lead up to 2030 and beyond. Louisa Morrison and Anna Matsiienko report.
All Articles in Advertising
ASA studies in-app ads that harmfully objectify women
ASA publishes report on in-app ads that harmfully objectify women, which finds that ads for apps that allow sexual content may, in reflecting the sexual nature of the apps, be at particular risk of breaching the rules around offence and harm. Daisy Dowding reports.
Celebrity craze: ASA reveals what captivates young audiences in ads
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
UK government’s view is that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods
The minister for public health, Ashley Dalton MP, confirms the government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods, Gregory Barton reports.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
What’s next for body image in advertising: unhealthy body image prompts ASA ruling
The ASA considered the model appearing in the ad for denim leggings to look unhealthily thin due to her pose, camera angle and styling, which strongly emphasised the slimness of the model’s legs.
ASA unwraps High Seat’s misleading festive delivery guarantee
High Seat Ltd, a furniture retailer, posted advertisements on their website, in two emails and in a leaflet.
Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
Dreams or nightmares? When your ‘sustainable’ holiday isn’t so green
The ASA investigates the level of substantiation required for “sustainable” destinations and trips, Alex Lowe reports.
ASA delivers its top tips to marketers of age-restricted ads
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
Keeping track: the ICO's regulation of online advertising tracking
The article explores the ICO’s 2025 online tracking strategy. Tamara Quinn and Anna Matsiienko report.
ASA’s crackdown on misleading investment ads
