All Articles in Advertising
CAP Affiliate Marketing guidance
Use of Term “Natural” When Advertising Food / Drinks Products
Katie Vickery and Claire Temple look at a recent ruling by the ASA, and useful clarification, on the use of the term “natural” by Appy Food & Drinks Ltd (“Appy”) when describing their range of fruit juice drinks for children.
ASA clampdown on health and nutrition claims
ASA investigations show growth in unauthorised health and nutrition claims for food products. Jude King reports.
General opt-ins to receive marketing emails from third parties won’t do, say ASA
The ASA stresses that explicit consent of consumers is required before marketing emails can be sent, clearly indicating the nature and types of communications that the consumer may receive. Jennifer Richardson reports.
ASA’s investigation into broadband providers’ use of “fibre” in advertising
On 31 March 2017 ASA announced it is reviewing the potentially misleading use of “fibre” to describe both part-fibre and full-fibre broadband advertising. Marie-Claire Smith reports.
ASA action on pay-per-bid auction websites
Multiple pay-per-bid auction sites found to breach advertising regulations after ASA launched an investigation into the sector. Daisy Jones reports.
CAP issues new rule on the advertising of electronic cigarettes
On 1 February 2017, CAP announced the creation of a new rule in the CAP Code which prohibits the advertising of unlicensed, nicotine-containing electronic cigarettes in some non-broadcast media. Rachael Oakley reports.
Italian court rules oral hygiene chewing gum ads misleading
The Regional Administrative Court of Lazio declared lawful the 2013 decision of the Competition Authority on the misleading nature of various chewing gum ads. Marialaura Boni and Riccardo Gaiani report.
Consultation on the sexual portrayal of under-18s in advertising
Consultation on the sexual portrayal of under-18s in advertising CAP and BCAP close their consultation on new rules aimed at preventing the sexual portrayal of under-18s in advertising. Jude King reports.
It’s socially irresponsible to suggest that credit cards can fix life’s problems, says ASA
