All Articles in Advertising
ASA reports on gender stereotyping in ads
The UK’s advertising regulator is gearing up to establish new standards on gender stereotyping and new rules on objectifying/inappropriately sexualising women and on normalising unhealthy body images. Jamie Heatly reports.
“No second night sleeping rough” – ASA rules on ad claim
The ASA rules on the Whitechapel Centre’s claim on their website “NO SECOND NIGHT OUT ON THE STREETS. TELL US ABOUT A ROUGH SLEEPER.” Daisy Jones reports.
Influencer’s speech considered as advertisement
The executive board of the French advertising self-regulatory organization (ARPP) has agreed on new guidelines regarding online posts by influencers (bloggers, vloggers) in collaboration with brands. Margaux Hammer reports.
Commercial spots must comply with ARPP’s “Gambling” Recommendation
Two private individuals referred a new commercial spot broadcast by the French lottery operator (La Française des Jeux) to the ARPP’s Jury of Ethical Advertisement. The jury found that this “Escape Game Loto” did not comply with ARPP’s Gambling Recommendation. Margaux Hammer reports.
Guardian sues Rubicon for undisclosed fees from programmatic advertising
Disguised/surreptitious advertising and online influencers under the Government’s magnifying glass
ASA blogger ruling sheds light on “control” definition
CAP Affiliate Marketing guidance
Use of Term “Natural” When Advertising Food / Drinks Products
Katie Vickery and Claire Temple look at a recent ruling by the ASA, and useful clarification, on the use of the term “natural” by Appy Food & Drinks Ltd (“Appy”) when describing their range of fruit juice drinks for children.
ASA clampdown on health and nutrition claims
ASA investigations show growth in unauthorised health and nutrition claims for food products. Jude King reports.
General opt-ins to receive marketing emails from third parties won’t do, say ASA
The ASA stresses that explicit consent of consumers is required before marketing emails can be sent, clearly indicating the nature and types of communications that the consumer may receive. Jennifer Richardson reports.
