Transparent pricing: CAP clarifies VAT pricing rules
CAP publishes guidance on the presentation of VAT in ads.
All Articles in Advertising
No hiding in the supply chain: CMA clarifies responsibility for green claims
The CMA provides clarification on supply chain responsibility when making environmental claims in new guidance supplementing the Green Claims Code and sector-specific guidance on making green claims about fashion products.
ASA bans weight-loss medication ads for breaching prescription medicine rules
The ASA has ruled against three advertisers for promoting prescription-only medicines (POMs) advertising weight-loss medications, finding some also irresponsible for exploiting consumers’ insecurities around body image.
ASA heats up its investigation into greener energy ad claims
The ASA has published rulings on price savings claims in the energy sector as part of its wider work on advertising for greener heating and insulation products.
ASA bans fashion retailers' 'sustainable' claims for lack of evidence
The ASA has challenged ads for Nike, Lacoste and Superdry for overstating the environmental benefits of their clothing, in the latest move against greenwashing in retail fashion sector.
'From' prices and urgency claims in hotel ads under the ASA's scrutiny
The ASA has ruled on “from” price claims and urgency claims in advertisements for hotel bookings.
Too good to be true: ASA considers '98% Off' price claim
The ASA has ruled that Domestika’s “98% OFF” price claim was misleading because the discounted price was available only to consumers who signed up for a free trial of a subscription service.
Rock N Roll Circus hits a sour note with ASA over prize claim deadline
The ASA has ruled that information about the deadline to claim a prize was significant information that must have been disclosed in a prize competition advertisement.
Number 18, ASA clean: no under-18 appeal to Match Bingo ad
The ASA has cleared a Match Bingo ad, finding that the under-18 audience was below 25%, that appropriate platform controls were in place and that the content constituted adult-oriented satire.
Zero tolerance: CAP reminds alcohol-free brands of their ad responsibilities
CAP publishes guidance note highlighting that ads marketing alcohol alternatives must display the ABV prominently
ASA snapshot: environmental claims in travel agent ads
The ASA’s report finds that two-thirds of environmental claims in major UK travel agents’ online ads are likely non-compliant with the CAP Code.
UK LHF advertising restrictions in force; identifiability and brand exemption guidance published
The ASA publishes final guidance on the UK restrictions on the advertising of “less healthy” food and drink products on TV and the total ban on paid-for advertising of such products online, which came into effect on 5 January 2026.
