ASA’s active monitoring and strict approach to food supplement claims: five takeaways
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
ASA Active Ad Monitoring system successfully identifies non-compliant ad featuring medicinal claims for an unlicenced medicine. Stefanie Lo reports.
ASA ruling serves as a reminder of advertising requirements around Very Low Calories Diets, Stefanie Lo reports.
The ASA has ruled against ProgressPlay t/a JeffBet after finding it did not make promotional eligibility requirements clear. Polly Hatcher and Ben Nicholson report.
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
The ASA has ruled in favour of Lucky Cow Bingo, whose recent advert featuring a dancing cow was subject to a complaint that it was likely to be of strong appeal to under 18s. Ben Nicholson, TK Spiff and Polly Hatcher report.
ASA provides another ruling which highlights the strict regulation of health claims in relation to food supplements. Stefanie Lo reports.
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.