Bready or not – Hovis’ bread claims rise to the challenge
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
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Lucky Cow gets away unscathed: ad featuring dancing cow held not to be of strong appeal to under 18s
The ASA has ruled in favour of Lucky Cow Bingo, whose recent advert featuring a dancing cow was subject to a complaint that it was likely to be of strong appeal to under 18s. Ben Nicholson, TK Spiff and Polly Hatcher report.
Vytaliving misses vital advertising rules
ASA provides another ruling which highlights the strict regulation of health claims in relation to food supplements. Stefanie Lo reports.
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
Motion’s calendar app: time for more care on medical claims
ASA continues to take a strict approach to medical claims and marketing which discourages essential medical treatment. Katrina Anderson, Stefanie Lo and Anna Matsiienko report.
Calvin Klein’s controversial ads: offensiveness and inappropriateness uncovered
The ASA rules on Calvin Klein’s controversial advertising campaign. Rhiana Mandair reports.
ASA rules against Supreme CBD for ‘Supreme-ly’ misleading adverts
The ASA rules against Supreme CBD for a series of misleading health claims and social media adverts by ex-sports players John Hartson, Matt Le Tisier, and company owner Anthony Fowler. Greg Barton reports.
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
Pretty unfair promotion? ASA rules against Pretty Little Thing
