All Articles in Advertorial
Absolute-ly environmentally friendly claims? BCAP and CAP publish updated guidance on green claims
Intrepid Travel’s pyramid puzzle: green or greenwashing?
Squeaky clean: updates on greenwashing
Balancing the Scales: The ASA Rules Against Misleading Weight Loss Supplement Adverts
Ofcom launches consultation into quantity and scheduling of TV advertising
Lufthansa environmental impact under fire
Don’t ‘fur-get’ that substantiation needs to be specific to your product
Carbon neutral claims on food packaging: the complex task of separating the wheat from the chaff
Ofcom opens consultation on HFSS advertising restrictions
ASA zeroing in on ‘net zero’ and ‘carbon neutral’ advertising claims
Affiliate links make for bad news
The ASA rules on whether homepage headlines and articles containing affiliate links, found on the MailOnline and www.dailymail.co.uk, are obviously identifiable as marketing communications, Pippa Smith reports.