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ASA publishes anticipated research into consumer understanding of ‘carbon neutral’, ‘net zero’, and electric and hybrid vehicle claims
Written by Gabriella Thornton on 21 Dec 2022
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 20 October 2022 Law stated as at: 21 November 2022 What happened: Since 2020 and the launch of its Climate…
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The Department for Levelling Up needs to level up their marketing communications
Written Osborne Clarke on 16 Nov 2022
What happened: The Department for Levelling Up placed seven newspaper advertorials in a variety of local and regional newspapers owned by Reach. These advertorials provided a description of what “levelling…
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Recent ASA decisions on CBD advertising give timely reminders for companies selling CBD products
Written by Charlie Hennig Katrina Anderson on 16 Nov 2022
What happened: ASA has recently published two rulings, see here and here, that provide reminders on advertising cannabidiol (CBD) products. Both rulings involved the ASA receiving complaints from the European…
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Clear test methodology can lead to clearer noses (and claims)
Written by Stefanie Lo on 16 Nov 2022
What happened: In November 2021, a TV ad featured a woman using the BecoCleanse product. The ad included a voice-over which stated: “Each day we breath in millions of viruses…
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Influencers shilling for cryptoassets held “misleading and irresponsible”
Written Osborne Clarke on 20 Oct 2022
Who: The UK Advertising Standards Authority (ASA), Eve and Jessica Gale (the Gale twins), Elizabeth O’Donnell (O’Donnell). Where: United Kingdom When: 7 September 2022 Law stated as at: 10 October…
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Gambling and lottery ads featuring football stars won’t score with the ASA
Written by Amelia Hodder Ben Nicholson on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 1 October 2022 Law stated as at: 10 October 2022 What happened: New…
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Don’t ‘make-up’ your cosmetic claims
Written by Stefanie Lo on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and Shop TJC Ltd (t/a The Jewellery Channel Ltd) Where: United Kingdom When: 21 September 2022 Law stated as at: 5 October 2022 What…
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ASA buries greenwashing claims in guidance focused on the funeral sector
Written by Gabriella Thornton on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 September 2022 Law stated as at: 12 October 2022 What happened: Adding to the growing collection of greenwashing-related guidelines…
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Coffins deemed not environmentally friendly enough!
Written by Octavia Taylor on 21 Sep 2022
Who: The Advertising Standards Authority (ASA), Golden Leaves Ltd (Golden Leaves) and JC Atkinson & Son Ltd (JC Atkinson & Son) Where: United Kingdom When: 3 August 2022 Law stated…
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“Kenalog-off”: ASA and MHRA crackdown on the advertising of the prescription-only drug Kenalog as a treatment for hay fever.
Written by Cameron Millar on 21 Sep 2022
Who: The Advertising Standards Authority (ASA), The Medicines and Healthcare products Regulatory Agency (MHRA), Skincodes Aesthetics (Skincodes), Lucy Isabella Beauty & Aesthetics (Lucy Isabella), Sarean Aesthetics (Sarean), the Skin Clinic…
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Will #photoshopped be forced to make an appearance? MPs call for altered image labelling laws
Written by Emily Tombs on 21 Sep 2022
Who: The UK government Health and Social Care Select Committee Where: United Kingdom When: 19 July 2022 Law stated as at: 7 September 2022 What happened: The Health and Social…
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Samsung’s 2am “Night Owls” ad did not breach advertising codes
Written by Gabriella Thornton on 17 Aug 2022
Who: The Advertising Standards Authority (ASA) and Samsung Electronics (UK) Ltd (Samsung) Where: United Kingdom When: 20 July 2022 Law stated as at: 5 August 2022 What happened: Last April,…
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All Articles in Advertorial

ASA publishes anticipated research into consumer understanding of ‘carbon neutral’, ‘net zero’, and electric and hybrid vehicle claims

The Department for Levelling Up needs to level up their marketing communications

Clear test methodology can lead to clearer noses (and claims)

Don’t ‘make-up’ your cosmetic claims

ASA buries greenwashing claims in guidance focused on the funeral sector

Coffins deemed not environmentally friendly enough!

Samsung’s 2am “Night Owls” ad did not breach advertising codes

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