affiliate marketing Archives | Page 3 of 4 | marketinglaw

Affiliate links make for bad news
Written by Pippa Smith on 25 Jan 2023
The ASA rules on whether homepage headlines and articles containing affiliate links, found on the MailOnline and www.dailymail.co.uk, are obviously identifiable as marketing communications, Pippa Smith reports.
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Are online advertising restrictions really keeping children safe?
Written Osborne Clarke on 25 Jan 2023
The ASA publish its 100 Children Report which sets out to understand what adverts children are being shown online.
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Recent ASA decisions on CBD advertising give timely reminders for companies selling CBD products
Written by Charlie Hennig Katrina Anderson on 16 Nov 2022
What happened: ASA has recently published two rulings, see here and here, that provide reminders on advertising cannabidiol (CBD) products. Both rulings involved the ASA receiving complaints from the European…
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New Environmental Claims Guidance from CAP, BCAP and the European Commission
Written by Gabriella Thornton on 18 May 2022
Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), Broadcast Committee of Advertising Practice (BCAP) and the European Commission. Where: England and Wales, EU When: 9 December 2021…
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ASA lays out plans to tackle harmful racial stereotypes in ads
Written by TK Spiff on 13 Sep 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: December 2020 Law stated as at: May 2021 What happened: Following the death of George Floyd in May 2020, many…
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Social media filters: How much is too much?
Written by Thuvaraka Balamurali on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) and two tanning product companies alongside two social media influencers Where: United Kingdom When: 3 February 2021 Law stated as at: 5 February 2021…
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CAP concludes gender stereotyping 12 month review
Written by Thuvaraka Balamurali on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 17 December 2020 Law stated as at: 21 January 2021 What happened: In 2018, the Committee of Advertising Practice (CAP)…
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Brexit certainty for advertisers
Written by Holly Barber Collis on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 December 2020 Law stated as at: 22 January 2021 What happened: The CAP and BCAP Codes consolidate many rules…
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Healthy ad, healthy mind
Written by Holly Barber Collis on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 October 2020 Law stated as at: 2 November 2020 What happened? ASA has issued some guidance relating to advertisers’…
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CAP and BCAP updates to alcohol rules
Written by Chloe Deng on 30 Mar 2021
Who: Committees of Advertising Practice (CAP) Where: United Kingdom When: 21 January 2021 Law stated as at: 1 February 2021 What happened: CAP has announced some immediately effective minor updates…
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CAP & BCAP consulting on new rules for ‘cosmetic interventions’
Written by Katrina Anderson on 21 Oct 2020
Who: CAP and BCAP Where: United Kingdom When: 10 September 2020 Law stated as at: 5 October 2020 What happened: CAP and BCAP have jointly launched a consultation on introducing…
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Here’s looking at you, kid: CAP reflects on children’s recognition of online advertising
Written by Charlotte Groom on 21 Oct 2020
Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 30 July 2020 Law stated as at: 30 September 2020 What happened: CAP…
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