Label it clearly: three complaints upheld against wine retailer
ASA upheld three complaints against an online wine retailer on unsubstantiated “same wine” claims, ambiguous “80% off” messaging and a £5 promotion failing to clarify its 48‑hour limit.
All Articles in Alcohol
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
ASA bans bar ad featuring Barney the dinosaur for appeal to children and promoting excessive alcohol consumption
The ASA has ruled that a social media ad for a bar featuring Barney the Dinosaur and the phrases “T-wrecked” and “ONE TEQUILA, TWO TEQUILA, THREE TEQUILA, FLOOR”, breached advertising rules by appealing to under-18s and encouraging excessive drinking.
ASA trials AI monitoring of ads at scale in the alcohol industry
The ASA scales up its AI-based Active Ad Monitoring to review compliance in the alcohol industry.
Understanding advertising: the UK's ad concerns
The ASA’s latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. Alex Lowe reports.
ASA and CAP 2024 annual report: enhancing ad monitoring with AI
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
Santa’s booze ban: ad appeals to kids
ASA rules against the use of family favourite characters to advertise age-restricted products. Alex Lowe reports.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
ASA delivers its top tips to marketers of age-restricted ads
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
Sidemen slip-up: stars found failing to properly disclose an ad
The ASA highlights the importance of #ad disclosures in video content, and a useful tip on making use of age-restriction measures when advertising restricted products. Melissa Woodfield reports.
ASA rules against unclear promotions
ASA crackdown on influencer Grace Beverley
