Alcohol Archives | Page 7 of 8 | marketinglaw

Brussels “Responsible advertising” push
Written Osborne Clarke on 31 May 2007
The EU is looking to reduce alcohol-related harm in the Union. Its newly-formed “European Alcohol & Health Forum” has industry and marketing stakeholder members and it will be expected to…
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ASDA ‘Bubbly and bear’ gift pack spurs Help Note
Written Osborne Clarke on 30 Jun 2006
ASDA pulled a teddy bear and champagne gift pack after alcohol packaging watchdog the Portman Group held it breached the Portman Group Code provisions against gift packs with direct or…
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‘A pint a day keeps the doctor away…’?
Written Osborne Clarke on 30 Apr 2006
As the regulatory onslaught on booze advertising continues, the Broadcast Committee of Advertising Practice announced further restrictions for TV and radio, this time focusing on health and therapeutic claims. …
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Wee dram ad code surfaces
Written Osborne Clarke on 25 Aug 2005
Undeterred by the heady brew of alcohol advertising and labelling codes that already assails the industry, the Scotch Whisky Association has published its own ‘Code of Practice for the Reponsible…
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New booze ad guidelines and code
Written Osborne Clarke on 28 Jun 2005
Previously on marketinglaw we reported the introduction of new code provisions governing broadcast alcohol commercials. Now the Broadcast Committee of Advertising Practice has published guidance on the rules plus a…
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New non-broadcast booze ad rules
Written Osborne Clarke on 05 Jun 2005
Hot on the heels of changes to rules for alcohol ads on TV and radio due to come into force 1 October 2005, the Committee of Advertising Practice has published…
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BCAP consults on draft booze code Guidance
Written Osborne Clarke on 24 Mar 2005
In 2004 Ofcom published revised rules for broadcast ads for alcoholic drinks. They were less restrictive than threatened and in return the industry promised Guidance Notes on the new rules.…
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New TV booze ad rules
Written Osborne Clarke on 26 Nov 2004
From 1 January 2005 a new code governs alcohol advertising on TV. Press commentators have suggested an Ofcom climbdown, but our analysis suggests it’s got most of what it was…
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Alcohol ads on the wagon
Written Osborne Clarke on 27 Aug 2004
It all started with ITC research into alcohol ad controls, but OFCOM has now completed the process and recommended much stricter rules for alcohol ads on TV. We look behind…
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ECJ clears France’s Loi Evin
Written by Nick Johnson on 23 Jun 2004
It’s all a bit late in the day, but as Osborne Clarke’s Nick Johnson reports, the European Court of Justice has finally concluded, ten years on, that France’s Loi Evin…
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Drink labels/ads under threat
Written Osborne Clarke on 27 Apr 2004
The government is concerned about the health and crime implications of heavy drinking. If these proposals see the light of day, advertising, marketing and labelling of alcoholic drinks will all…
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Booze pack watchdog spreads its wings
Written Osborne Clarke on 22 Oct 2002
The Portman Group’s new Code will extend from just naming and packaging of alcoholic drinks to promotion online and offline. But will this overlap uncomfortably with the CAP/ASA scheme? …
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