ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
All Articles in Ambush
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
Lucky Cow gets away unscathed: ad featuring dancing cow held not to be of strong appeal to under 18s
The ASA has ruled in favour of Lucky Cow Bingo, whose recent advert featuring a dancing cow was subject to a complaint that it was likely to be of strong appeal to under 18s. Ben Nicholson, TK Spiff and Polly Hatcher report.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
ASA’s AI-telligent eye: catching rogue ads in the act!
Squeaky clean: updates on greenwashing
ASA lays out plans to tackle harmful racial stereotypes in ads
Social media filters: How much is too much?
CAP concludes gender stereotyping 12 month review
