All Articles in Ambush marketing
The new ambush marketing ban in Italy
Ambushing the podium: US Olympic Committee releases rule guidance on individual sponsorship
Can only Red Bull ‘give you wings’?
IOC issues Rio new blogging guidelines for athletes
With the Rio Olympics now less than seven months away, the IOC has published “Social and Digital Media Guidelines for persons accredited to the Games of the XXXI Olympiad Rio 2016.” Nick Johnson reports.
Adidas challenges Nike (implied) shoe claim in the Hamburg Higher Regional Court
Not all the 50 footballers in advertising for Nike’s training program alongside the phrase “Improve your game with Nikefootball+” on a shoebox were sponsored by Nike. Some used shoes by Adidas, who sued. Stephan Bahner of OC Cologne reports.
Mooted relaxation of Olympic Charter Rule 40 causes furore
Rule 40 bans athletes from appearing in any advertising for non-sponsors during the Games Period. It is a key part of the protection that gives Olympic sponsorship its enormous value. Now there is a move to relax the rule. Nick Johnson reports.
Face Forward 2015
Catch their slides here.
Ambush marketing policy paper
What marketers need to know about Sochi, Rio and Glasgow
FIFA lays down a marker for non sponsors of the Brazil World Cup
Winter Olympics Sochi 2014
